The new way to enjoy South Edmonton Common

Digital wayfinding for North America’s largest open-air retail center.

 

How We Did It

Serious solutions for serious business

See how we united the online presence of Brookfield Residential

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Redefining heavy industry

Providing unlimited access to users in the office and in the field.

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We’re Top Draw, an expert team of pragmatic designers & practical strategists focused on helping businesses win, online.

From digital strategy to responsive websites and web-based applications, we connect design, technology and real-life data to create custom online solutions that help businesses thrive. That means bridging the gap between you and your clients through meticulously crafted experiences.

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From The Blog

Find Your Way in South Edmonton Common

South Edmonton Common—Canada’s largest retail power centre—has launched its new website with a modern, colour-rich design and easy navigation tailored to simplify the shopping experience. The top minds at South Edmonton Common wanted everything the retail powerhouse has to offer readily available at anyone’s fingertips. Through close collaboration with Top Draw, the project focused on improving […]

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3/4 of Us Get Content Marketing Wrong. Here’s why.

B2B customers and prospects are seeking valuable content and solutions that can help them move forward, and we have to consider customer expectations as we market. I’ve put together a cheat sheet that will help you navigate how to generate stellar online messages that will effectively reach your prospects—without alienating them.

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Email Marketing: Why It’s Better Than EVER.

If you’re a marketer or business owner, then you know the importance of engaging with your audience, and you probably hold your client email list in close quarters for those special-only messages. However, holding back from frequently emailing your customers is actually doing more harm than good.

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