A Mother’s Day Marketing Match Made in Heaven: Digital Ads Drive Results for a Calgary Business
Top Draw Grows Sales by 710% for Gray Haus
Top Draw’s data-driven digital marketing tactics turned Gray Haus’ Mother’s Day campaign into a sales success story.
“We knew our target audience was out there, but we weren’t sure how to connect with them in a way that truly resonated. We needed a partner who could not only understand our brand but translate that into a targeted digital strategy.”
– Kaili & Kelsey, Owners, Gray Haus
Key Stats
- Sales soared 710% compared to the period before the campaign.
- Orders skyrocketed 635%—that’s a whole lot of happy moms (and daughters)!
- Targeted Meta ads with a $350 spend generated a whopping $17,560 in new product purchases. Talk about a return on investment!
Services
- Digital Marketing Strategy
- Pay-Per-Click (PPC) Advertising
- Email Marketing
Sales (April 25 to May 13, 2024)
Challenge
Gray Haus is all about empowering women of all shapes and sizes to feel confident and stylish. Their bags are beautifully crafted, functional, and designed in Canadian. A winning combination! But, when it came to digital marketing, they needed a strategy that would reach their ideal customer and showcase the unique value proposition of their brand.
Our Solutions
High-Impact Email Campaigns That Deliver
We crafted an eye-catching Mother’s Day email campaign showcasing the perfect handbag for every mom on the list. Paired with an irresistible “Buy One, Get One” (BOGO) offer, the campaign encouraged shoppers to treat themselves while picking up the ultimate gift.
Scroll-Stopping Social Creative
To showcase Gray Haus’ stunning collection across Calgary and all of Canada, we launched a dynamic Instagram ad campaign. Featuring short, vibrant videos with diverse models, the eye-catching creative turned heads in crowded feeds and built instant brand desire.
Smart, AI-Powered Audience Targeting
Why leave growth to guesswork? We leveraged Meta’s AI-powered Advantage+ targeting to put Gray Haus directly in front of high-intent shoppers similar to past website converters, maximizing ad spend efficiency and driving conversions.
Cross-Channel Impact & Organic Lift
Great social ads do more than just generate direct clicks; they build full-funnel momentum. While our Instagram campaign drove immediate website visits, it also sparked a massive wave of organic Google searches, proving how strong creative elevates your entire online presence.
Impact
This Mother’s Day campaign is a shining example of what happens when a brand with a killer product meets a digital marketing agency that knows how to get it seen. By understanding Gray Haus’ unique brand voice and target audience, Top Draw created a campaign that resonated, drove sales, and made moms everywhere feel extra special.
Ready to Turn Casual Scrollers Into Loyal Customers?
Whether you’re looking to scale your e-commerce brand across Canada or unlock high-converting ad strategies that drive real revenue, let’s grab a (virtual) coffee and make it happen.