A Mother’s Day Marketing Match Made in Heaven



Top Draw’s data-driven digital marketing tactics turned Gray Haus’ Mother’s Day campaign into a sales success story.

Services Provided: Email Marketing Campaign, Targeted Meta Ads

Key Stats

Our multi-pronged approach delivered a Mother’s Day campaign that ramped up sales for Gray Haus. Here’s a closer look:

  • Sales soared 897% compared to the period before the campaign.
  • Orders skyrocketed 705%—that’s a whole lot of happy moms (and daughters)!
  • Targeted Meta ads with a $350 spend generated a whopping $4,820 in product purchases. Talk about a return on investment!

Sales (April 25 to May 13, 2024)

The Challenge

Gray Haus is all about empowering women of all shapes and sizes to feel confident and stylish. Their bags are beautifully crafted, functional, and Canadian-made—a winning combination! But, when it came to digital marketing, they needed a strategy that would reach their ideal customer and showcase the unique value proposition of their brand.

Why Top Draw


“We knew our target audience was out there, but we weren’t sure how to connect with them in a way that truly resonated. We needed a partner who could not only understand our brand but translate that into a targeted digital strategy.”
Kaili & Kelsey, Owners, Gray Haus

Solutions

Reaching Hearts (and Inboxes) with Email Marketing

  • Targeted Campaign: We created an eye-catching email campaign for Mother’s Day, highlighting the perfect bag for every mom on your list.
  • Compelling Offer: A “Buy One, Get One” (BOGO) deal sweetened the pot, encouraging customers to treat themselves or find the perfect gift for Mom.

Social Media Savvy with Targeted Meta Ads

  • Laser Focus: We ran targeted Meta ads specifically aimed at Gray Haus’ ideal customer demographic. This delivered their message to the right people, maximizing ad spend.
  • Compelling Visuals: Eye-catching visuals showcasing Gray Haus’ beautiful bags and diverse models grabbed attention and stopped the scroll.

Our Impact

This Mother’s Day campaign is a shining example of what happens when a brand with a killer product meets a digital marketing agency that knows how to get it seen. By understanding Gray Haus’ unique brand voice and target audience, Top Draw created a campaign that resonated, drove sales, and made moms everywhere feel extra special.

Know What’s Next
from Top Draw