MCSnet Drives 20-30% More New Leads from SEO and Digital Ads
Beating Fierce Entrants in a Competitive Market
When giant competitors started crashing the rural Alberta internet market, MCSnet needed a sharp game plan to protect their home turf and keep growing. Together, we dialed up an outside-of-the-box SEO and digital ad strategy that outmaneuvered the competition. This drove 20–30% of their total new customer sign-ups.
“I appreciate Top Draw’s outside-of-the-box strategy for tackling our marketing needs, especially in light of emerging competitors. It feels like the entire team is on the same page and working towards common goals and established KPIs.”
–Rhonda Lafrance, Chief Marketing Officer, MCSnet
Key Stats
- Drove 20-30% of home internet sign-ups from Google Ads
- Reached 70,000 rural Albertans each month on Meta Ads
- Ranked #2 for “rural alberta internet” on Google
Services
- Digital Marketing Strategy
- Pay-Per-Click (PPC) Advertising
- Search Engine Optimization (SEO)
Challenge
MCSnet, one of Western Canada’s leading rural high-speed internet providers, specializes in serving Alberta communities. With nearly 30 years of experience, MCSnet preserves the essence of country living while keeping people connected.
MCSnet needed a digital marketing partner that could help drive more customer sign-ups and compete against fierce new market entrants. Over time, Top Draw helped MCSnet exceed their digital marketing goals and win hundreds of new customers.
Our Solutions
Hyper-Local SEO That Dominates Search
We built customized, location-based landing pages and refreshed existing web content to speak directly to rural Albertans. By matching exact regional search intent, we boosted MCSnet’s visibility and secured top-three search rankings for 95 local key phrases.
High-Intent Google Search Ads
Instead of casting a wide, low-converting net with display ads, we redirected ad spend toward search terms used by people ready to sign up. This strategic shift turned Google Ads into a steady lead engine that consistently drives 20–30% of all new customer sign-ups.
High-ROI Microsoft (Bing) Campaigns
After noticing MCSnet’s Bing visitors were sticking around and engaging deeply, we put a modest search ad budget to the test. That small pivot made MCSnet the industry market leader on Bing and tripled their total leads from the secondary search engine.
Engaging Meta Video Ads & Remarketing
To scale MCSnet’s flagship GigAir service, we ran relatable, video-driven campaigns on Facebook and Instagram tailored to rural living. Paired with remarketing ads aimed at past site visitors, these social campaigns pull in nearly 300 high-quality leads every quarter.
Smart Competitor Conquesting
When major global entrants stepped into the rural market, we leaned into MCSnet’s biggest advantage: being a homegrown provider that truly cares about the community. Through targeted competitor keywords, custom switch-focused landing pages, and tailored content, we gave prospective customers every reason to leave the competition behind.
Impact
Our work with MCSnet transformed their digital presence into a high-performing lead generation engine capable of standing up to giant global competitors. By establishing top local search rankings, unlocking profitable new ad channels, and crafting authentic, community-focused messaging, we gave MCSnet a rock-solid marketing framework and the momentum to hold their stronghold in rural Alberta for years to come.
Ready to Outsmart Your Competition?
Whether you’re facing giant new market entrants or looking to turn your digital marketing into a high-performing lead engine, we’re ready to help you win. Let’s grab a (virtual) coffee and build a custom strategy that drives real business results.