Auditing Tools that Drive Real Growth

A website audit is powerful tool for converting your users into leads and paying customers.

With the help of a site analysis, we can discover if your site is set up with a strong user experience (UX) and search engine optimization (SEO). If your website needs improvement, we can determine actionable steps to enhance its performance. This knowledge arms us with the insights we need to reach your digital marketing goals and grow your business online.

What Does a Website Audit Look Like?

Much like a checklist, a website audit explores certain areas and determines if your site is performing properly in the following ways:

  • Google Analytics insights
  • Technical and on-page SEO improvements
  • Link and backlink opportunities
  • Local SEO enhancements
  • Conversion rate optimization (CRO) recommendations
  • User experience (UX) and accessibility issues
  • Website content improvements

A good website audit will hit on all these key points and rank to-do list items in order of high, medium, and low priority. It gives web designers, developers, digital marketing specialists, and content writers clear marching orders on what to do to improve your site.

Website Audit FAQs


“With a relatively small corporate marketing department, we rely on outsourced teams to help us deliver on our strategic programs. When we get to work with true pros who take pride in what they do, the experience is truly rewarding. A big thank-you to the Top Draw team that worked with us from the initial scope and contract through to the creative and technical execution of the project. You’ve got a great group of talented people and it’s been a pleasure working with you.”

—Ken MacLean, Director, Marketing, Communications, & Commercial Pursuits, Civeo North America

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from Top Draw