April 2, 2018

How to Generate Relevant Content for Your Website

Website content is an essential part of any website development. You could have a pretty or flashy website, but if your content doesn’t match up with your company or your brand, your potential customers are less likely to stick around.

If you’re looking at this post, you’re probably interested in how you can create fantastic content to populate your website. Web content doesn’t just include text, but a visual and aural aspect that enhances a visitor’s on-site experience.

Content creation is often one of the biggest roadblocks for our clients, and this post should help guide you with the basics to get started.

Create Original Content

Begin by brainstorming what your company is about, and how you want to be perceived. Identify what makes your business different from the competition, and build off that. What value do you want to provide customers?

You can repurpose content you already have by reviewing them and checking for areas of improvement. Ensure the tone and voice are still in line with your brand and your business goals.

Keep the Home Page to the Point

Please don’t try and include everything you do, or list out all your services and products on the home page. Apart from being cluttered, putting everything in one place may be overwhelming.

Be as concise as possible when creating content on the home page. Stick to describing how your customers will benefit from your product and services, and lead them to other pages on your site to explain in greater detail.

Customers Come First

You know what they say, “If you don’t have anything useful to say, don’t say it at all!” Make content relevant by tailoring it to who your company is targeting. Put on your customers’ shoes, or better yet, ask them what’s important and what provides them value. Find out what content resonates with them, and what information they will find meaningful and relevant.

Never assume customers know what you are talking about, so avoid industry jargon. Focus on words your customers can understand. If you need to use specific terminology, make sure you can define it to make it easier for the reader.

Create Strong Headlines

This is especially important if you want to increase your local SEO page rankings and define your user experience. Even though awareness is an appealing metric, you want to be specific in targeting so the customers who find you are specifically looking for what you offer. This provides a greater chance of them buying your product or services.

If you want to talk SEO opportunities and best practices for your business, take a look at our SEO service page and we’d be happy to chat!

Testimonials and Reviews are Your Friends

People love reading reviews and hearing stories about how your company helped them. Gather testimonials from real customers to demonstrate growth and customer service. Testimonials are a great opportunity to show customers how you have helped others in an honest and transparent manner.

Encourage existing customers to leave reviews, you can even start a referral program for loyal customers.

Keep Customers on Your Website Longer

Create content that leads to other content by including internal links to other pages. By providing more information, you increase the possibility of visitors staying on your website longer, learning more about you, and becoming comfortable enough to make a purchase now or in the near future.

Only link to pages that provide value to the customer, and always insert your link to open in a new page or tab.

Proofread Thoroughly

We cannot stress this enough. Minimize spelling, punctuation, and grammatical errors in your content. Not overlooking even the smallest details shows professionalism, and fosters trust with customers.

Pictures say a Thousand Words

No one just wants to read text. Content is more than just text, and supplementing words with visuals can add a pop of colour to your website. By adding photos of or about your company, you can show customers what you are all about.

Spruce up your online presence and digital marketing by adding photos of your products, services, team members, or community involvement.

Update Often

Keep your website up to-date to compete in local SEO rankings. No one likes to read outdated information, keep it fresh! It doesn’t have to be every month, but you should make a habit of reviewing it yearly for new opportunities.

Don’t Play Hard to Get

Don’t make it hard for people to contact you. If your customers have a difficult time reaching you because they have to fill out long forms, chances are they will abandon ship before submitting their information.

Put prominent contact information on display, and make sure there is a call to action prompting customers, such as “call now” or “request a quote”.

How Top Draw Can Help

Still stuck on creating great content for your website? Top Draw has a team of experts in copywriting, content strategy, and content development, who can work wonders for your website. Our SEO experts also ensure your content is living up to its fullest potential, and reaping the rewards of SEO opportunities.

Content is an essential component of all good websites, and having a solid content strategy is beneficial in a world that revolves around digital information. Promoting solid content, along with some killer SEO strategies can boost your rankings on popular search engines like Google and Bing. Providing website content that is meaningful for visitors is the foundation of great user experience, and could significantly impact your performance online.

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from Top Draw