7 Essential Digital Marketing Tools & Why We Love Them

Digital marketing would be nothing without the technology behind it. To drive traffic, relationships, and sales on your website, you need software that connects with your customers. (You also need experts who are well-versed in the technology, but that’s a whole other story!) Our team spends hours each day immersed in digital marketing platforms, so we’ve rounded up our top tools that will boost your results.

Organic search marketing tools


  • Website: https://ahrefs.com/ 
  • Price: From $99 USD/month for small businesses to $999 USD/month for big enterprises

Ahrefs is an all-in-one marketing tool that provides comprehensive data for PPC, SEO, link building, and content marketing campaigns. It has a clean interface that allows you to navigate intuitively between different data tabs.

Along with supporting keyword research, competitor research, and link building efforts, the platform has a handy Content Explorer tool that helps you assess the most shared and popular resources on the web for a specific topic. This is a great resource to build content calendars, as it provides a number of data points beyond keyword difficulty, domain authority, and other similar metrics.

Ahrefs has a thriving YouTube channel that offers helpful marketing guidance to beginning and veteran marketers alike, all for free. Their blog content is also very nuanced and actionable.

All in all, Ahrefs lets you plan, execute, and manage your SEO campaigns all in one place.

Gagandeep Bimbh, Digital Marketing Specialist


  • Website: https://www.semrush.com/ 
  • Price: From $119.95 USD/month for small teams to $449.95 USD/month for large companies

I use SEMrush for auditing backlink profiles of client websites and competitor sites. It has a few more attributions than Ahrefs does in its current interface. The SEO Content Template is another novel feature that helps understand several on-page and SERP factors. Once you’ve built an outline in the template, you can export your content to Google Docs.

The local SEO and brand monitoring tools are particularly useful to gauge your company’s presence and mentions. This helps you optimize your website in local results and relevant corners of the web.

Gagandeep Bimbh, Digital Marketing Specialist

Screaming Frog

Screaming Frog crawls websites more fully than other similar tools. The smooth functionality allows you to easily navigate to different data tabs. We can really zero in on the right data and figure out the priorities for a website’s visibility and growth.

Gagandeep Bimbh, Digital Marketing Specialist

Google Analytics

Google Analytics is my favourite tool. When formulating a strategy, this software provides valuable insight into our users. We can analyze in-depth details surrounding website traffic and audience demographics to better understand the online behaviours of our clients’ customers.

Google Analytics is also an important tool to help us measure the success of a strategy. We can understand what areas are working and where there might be room for improvement, allowing us to pivot our efforts accordingly. 

Britney Carswell, Strategist

Social media marketing tools

Sprout Social

Sprout Social combines all your social media management needs into one beautiful package. The scheduling tool is highly visual and provides a calendar view of all your upcoming posts. The Smart Inbox is also great for organizing and responding to messages and comments across teams.

I love the social listening tools the most—they track your brand’s sentiments, trends, competitors, campaigns, and conversations. You can really use these insights to guide your social media and marketing strategies.

The Sprout Social blog is another awesome resource that keeps you tapped into the latest social media updates and best practices.

Rachel Richards, Communications Strategist

Content marketing tools


No matter the size of your website project, GatherContent streamlines the entire content management process. It helps you visualize and plan out how blocks will be laid out on each page.

Plus, GatherContent makes it simple for clients and team members to provide feedback and comments. It shows your entire workflow at a glance, allowing you to keep track of page statuses and deadlines.

Rachel Richards, Communications Strategist

Customer relationship management tools for digital marketing


Klaviyo is awesome for e-commerce business owners. The email and SMS marketing platform has several integrations with other common e-commerce apps, including Shopify, Gorgias, and Recharge & Rebuy. It offers a wealth of knowledge with in-depth analytics for customer loyalty, retention, and upselling.

Alyssa Grams, Account Strategist

What digital marketing tools do you use?

Every business is unique and needs different digital marketing tools to grow online. Do you use any of the above apps in your day-to-day work? Are there a few new ones you’re excited to try? Or, maybe you’d rather leave the technology to the experts.

Through our digital marketing service agreements, we gain a deep understanding of your goals, perform the right activities, and measure our results every step of the way. Contact us today for a free consultation.

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