August 26, 2022

7 Essential SEO and Digital Marketing Tools & Why We Love Them

Key Takeaways on Essential Digital Marketing Tools for Businesses

  • Ahrefs is a versatile SEO tools and content marketing platform offering keyword research, link building, and content performance analysis, making it ideal for all-in-one campaign management.
  • SEMrush provides robust SEO marketing and competitive analysis features, including backlink auditing and local SEO tools, which help businesses enhance their search presence and track brand mentions.
  • Screaming Frog is a powerful website crawler that enables in-depth website audits, helping users identify and prioritize areas for improved visibility and growth as part of their digital marketing strategy.
  • Google Analytics offers free insights into user behavior, traffic sources, and audience demographics, allowing businesses to measure and optimize their marketing tools effectively.
  • Sprout Social combines social media management with social listening tools, enabling businesses to organize, monitor, and adjust their social media presence and engagement strategies as part of their internet marketing approach.
  • GatherContent simplifies the content planning and collaboration process by offering visual project management and feedback features, making it a valuable marketing tool for website content development.
  • Klaviyo provides advanced email and SMS marketing for e-commerce, integrating with popular digital marketing platforms and offering data-driven insights into customer loyalty and retention.

Digital marketing would be nothing without the technology behind it. To drive traffic, relationships, and sales on your website, you need software that connects with your customers. (You also need experts who are well-versed in the technology, but that’s a whole other story!) Our team spends hours each day immersed in digital marketing platforms, so we’ve rounded up our top tools that will boost your results. Effective marketing tools are the backbone of any successful digital marketing campaign, providing essential data and automation capabilities that help businesses reach their target audience more efficiently.

Essential SEO Tools for Boosting Your Search Engine Rankings

Ahrefs: Your All-in-One SEO Marketing and Content Marketing Platform

  • Website: https://ahrefs.com/
  • Price: From $99 USD/month for small businesses to $999 USD/month for large companies

Ahrefs is an all-in-one marketing tool that provides comprehensive data for PPC, SEO, link building, and content marketing campaigns. It has a clean interface that allows you to navigate intuitively between different data tabs. SEO tools like Ahrefs are essential for businesses that want to improve their online visibility and drive organic traffic.

Content Explorer marketing tool is handy for digital marketing

Along with supporting keyword research, competitor research, and link building efforts, the platform has a handy Content Explorer tool that helps you assess the most shared and popular resources on the web for a specific topic. This is a great resource to build content calendars, as it provides a number of data points beyond keyword difficulty, domain authority, and other similar metrics. The best marketing tools provide actionable insights that help businesses make informed decisions about their digital marketing strategies.

Ahrefs has a thriving YouTube channel that offers helpful marketing guidance to beginning and veteran marketers alike, all for free. Their blog content is also very nuanced and actionable. Agency tools like these are invaluable for digital agencies looking to deliver results for their clients.

All in all, Ahrefs lets you plan, execute, and manage your SEO campaigns all in one place. SEO marketing is crucial for businesses of all sizes, as it helps them reach their target audience through search engines and drive organic traffic to their websites.

SEMrush: Comprehensive Online Marketing and SEO Tools

  • Website: https://www.semrush.com/
  • Price: From $119.95 USD/month for small teams to $449.95 USD/month for large companies

I use SEMrush for auditing backlink profiles of client websites and competitor sites. It has a few more attributions than Ahrefs does in its current interface. The SEO content template is another novel feature that helps understand several on-page and SERP factors. Once you’ve built an outline in the template, you can export your content to Google Docs. Optimization tools like SEMrush com provide comprehensive data that helps businesses improve their search engine visibility and stay ahead of their competitors.

The local SEO and brand monitoring tools are particularly useful to gauge your company’s presence and mentions. This helps you optimize your website in local results and relevant corners of the web. Marketing seo strategies are essential for businesses that want to increase their online visibility and attract qualified leads.

-Gagandeep Bimbh, Digital Marketing Specialist

Screaming Frog: Powerful Web Marketing SEO Tools for In-Depth Analysis

Screaming Frog crawls websites more fully than other similar tools. The smooth functionality allows you to easily navigate to different data tabs. We can really zero in on the right data and figure out the priorities for a website’s visibility and growth. Internet marketing professionals rely on seo tools like Screaming Frog to identify technical issues that may be affecting a website’s performance in search engines.

-Gagandeep Bimbh, Digital Marketing Specialist

Google Analytics: Free Digital Agency Marketing Tool for Website Traffic and User Behavior

Google Analytics is my favourite marketing tool. When formulating a strategy, this software provides valuable insight into our users. We can analyze in-depth details surrounding website traffic and audience demographics to better understand the online behaviours of our clients’ customers. Digital agencies rely on top tools like Google Analytics to track and measure the success of their marketing campaigns.

Google Analytics is also an important tool to help us measure the success of a strategy. We can understand what areas are working and where there might be room for improvement, allowing us to pivot our efforts accordingly. SEO tools are essential for understanding how users find and interact with your website through search engines.

-Britney Carswell, Strategist

Powerful Digital Agencies Marketing Tools for Managing Your Social Media Presence

Sprout Social: Comprehensive Agency Tools for Social Media Management

Sprout Social combines all your social media management needs into one beautiful package. The scheduling tool is highly visual and provides a calendar view of all your upcoming posts. The Smart Inbox is also great for organizing and responding to messages and comments across teams. Different digital marketing approaches require different digital tools, and Sprout Social is an essential tool for social media marketers.

Social listening marketing tools track your brand’s sentiments and trends

I love the social listening tools the most—they track your brand’s sentiments, trends, competitors, campaigns, and conversations. You can really use these insights to guide your social media and digital marketing strategies. Marketing optimization tools are crucial for businesses looking to improve their online presence and achieve better results from their marketing campaigns.

The Sprout Social blog is another awesome resource that keeps you tapped into the latest social media updates and best practices. Effective marketing tools like Sprout Social help businesses streamline their workflow and maintain a consistent online presence.

–Rachel Richards, Communications Strategist

Streamline Your Content Creation and Internet Marketing Process

GatherContent: Simplify Best Tools for Content Planning and Collaboration

No matter the size of your website project, GatherContent streamlines the entire content management process. It helps you visualize and plan out how blocks will be laid out on each page. SEO online tools like GatherContent are essential for creating and organizing content that performs well in search engines and meets user needs.

Plus, GatherContent makes it simple for clients and team members to provide feedback and comments. It shows your entire workflow at a glance, allowing you to keep track of page statuses and deadlines. Essential digital marketing tools like GatherContent help streamline workflows and improve collaboration between team members and clients.

–Rachel Richards, Communications Strategist

Enhance Customer Relationships with Powerful Digital Tools

Klaviyo: Advanced Marketing Optimization Tool for Email and SMS Marketing

Klaviyo is awesome for e-commerce business owners. The email and SMS marketing platform has several integrations with other common e-commerce apps, including Shopify, Gorgias, and Recharge & Rebuy. It offers a wealth of knowledge with in-depth analytics for customer loyalty, retention, and upselling. Useful digital marketing tools like Klaviyo help businesses automate their email marketing campaigns and deliver personalized messages to their customers.

–Alyssa Grams, Account Strategist

Share Your Favorite Best Digital Marketing Tools and Experiences

Every business is unique and needs different digital marketing tools to grow online. Do you use any of the above apps in your day-to-day work? Are there a few new ones you’re excited to try? Or, maybe you’d rather leave the technology to the experts. Strategy tools are crucial for planning and executing effective marketing campaigns, as they help businesses identify opportunities and allocate resources efficiently.

Through our digital marketing service agreements, we gain a deep understanding of your goals, perform the right activities, and measure our results every step of the way. Essential digital tools and essential digital marketing strategies are at the core of what we do to help businesses succeed online. Essential digital approaches and essential digital solutions tailored to your specific needs can significantly improve your return on investment. Contact us today for a free consultation.

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