Social Acts of Kindness



Challenge

Supporting local businesses from afar

The pandemic has pushed us to evolve in ways we never thought imaginable. From challenges to videochats, the Edmonton community was already finding creative ways to connect on social media. As a digital agency, our team felt compelled to help local businesses make the most of the evolving online space.



Solution

A little kindness goes a long way

In response to the challenging economic environment, we formed Social Acts of Kindness, a creative social media campaign. Similar to lending a helping hand to our neighbours, we aimed to support local businesses with meaningful digital connections.


Free social media packages

Each day for one month, we ran a contest where Edmonton entrepreneurs applied for free social media training, graphics and content. We worked with businesses across industries, including clothing designers, financial advisors, psychologists and non-profits.


Going live

After our contest wound down, we were inspired to keep the kindness alive with weekly livestreams on Facebook. We’ve invited passionate Edmontonians to share their perspectives on business, social media and culture. Our guests represent diverse voices from the LGBTQ2S+, BIPOC and entrepreneurial communities.




  • 30+
    businesses supported with free social media packages
  • 8+
    experts on Facebook Live and counting
  • 1,700+
    users reached on a single Facebook Live


Results

Opening new doors to connection

Through Social Acts of Kindness, we’ve built relationships with Edmonton businesses while growing their social media capabilities. Our team is now embodying our brand position of changemakers as we share our insights and expertise with the local community.

“Thank you! My Instagram training was excellent, and I can't wait to get started. You are amazing for doing this.”

—Shauna Rudd, Owner, Ivy's Poison Apothecary

“Thank you, Top Draw! We learned so much and have already put it into practice.”

—Rebecca New, Gallery Manager, Allied Arts Council of Spruce Grove

“So grateful for our Social Acts of Kindness session with Top Draw on tips and tricks for social media in COVID-19. Happy to learn with our team today!”

—Angela Armstrong, President, Prime Capital Group

“So pleased to be a host on Social Acts of Kindness Live. Top Draw is a dynamic leader in their own right in the Edmonton business marketplace.”

—Lori Power, President, MP Benefits