Middleton’s Bitters: Stirring Up Sales Through Expert Digital Marketing Training
Through strategic digital marketing solutions and empowering training, Top Draw revitalized Middleton’s Bitters’ online business, leading to exponential growth and a 4,900% surge in sales.
Key Stats
- Sales Soared by an Astonishing 4,900%: Talk about a potent boost!
- Average Order Value Grew by a Robust 65%: Customers were clearly thirsty for more.
Challenge
Middleton’s Bitters, creators of exquisite, handcrafted, and award-winning bitters, found themselves in a sticky situation. After a website migration to Shopify, their online presence vanished, leading to minimal sales. They needed a digital marketing partner to get their website back on the map and empower them with the knowledge to thrive online. Top Draw stepped in, ready to shake things up.
Solution
Top Draw dove headfirst into revitalizing Middleton’s Bitters’ online presence with a multi-pronged approach:
- Google Business Profile Optimization: We optimized Middleton’s Bitters’ Google Business Profile for local discovery, adding them to Google Manufacturer and Google Merchant to maximize visibility.
- Strategic SEO Implementation: We tackled the technical hiccups, waving goodbye to the dreaded “noindexnofollow” tag. Our team crafted content for category and product pages, positioning their offerings so search engines could easily find and understand them.
- Enhanced On-Page Experience: We prioritized making the website a delightful place to shop, highlighting the unique value proposition of Middleton’s Bitters through thoughtful design and clear messaging.
- Recipe Page Perfection: Recognizing the value of their bitters in cocktails, we refined categories and enriched the recipe pages with engaging and informative content.
- Paid Advertising Powerhouse: The majority of the incredible sales surge came directly from meticulously crafted paid advertising campaigns.
- Empowering Training: Crucially, we provided comprehensive training to Michelle on Meta advertising, covering keyword strategy and campaign building. This hands-on education enabled her to take control of her advertising efforts and drive significant sales. The moment those ads went live? That’s when the magic started happening, with sales pouring in.
Why Top Draw?
“Working with Top Draw was pivotal for Middleton’s Bitters. They quickly resolved our website visibility issues and, through their invaluable training, gave me the knowledge and confidence to run successful online advertising. The results have been incredible!”
—Michelle Middleton, Founder, Middleton’s Bitters
Impact
Thanks to Top Draw’s strategic expertise and empowering training, Middleton’s Bitters is now set up for long-term digital marketing success. They are effectively reaching engaged audiences who appreciate their premium products, and their sales continue on an upward trajectory. Middleton’s Bitters has transitioned from being digitally dormant to a thriving online business, all thanks to a collaborative partnership with Top Draw.