TELSCO Security Systems: Securing Leads with a Meta Advertising Boost
TELSCO Security Systems was looking to amplify their lead generation and break through a plateau. Top Draw swooped in with a smart Meta advertising strategy that unlocked a consistent stream of valuable leads.
Key Stats
- 92% Increase in Leads: The magic number—exceeding their goal of 100 leads per month!
- 11% Increase in Click-Through Rate: More clicks mean more eyes on TELSCO.
- 24% Increase in Impressions: We significantly increased TELSCO’s visibility.
- 5% Decrease in Spend: We tightened the belt while boosting results—that’s smart spending!
Challenge
TELSCO had a solid foundation with their Google Ads, but they felt like they were only scratching the surface of their potential. They needed a way to reach a broader audience and consistently drive sign-ups for their free security consultations. The pressure was on to find a cost-effective way to generate a steady stream of qualified leads and hit that 100-lead monthly target.
Services
Solution
Top Draw saw an opportunity to tap into the power of Meta advertising. Here’s how we helped TELSCO secure more leads:
- Meta to the Rescue: Recognizing the potential reach and targeting capabilities of Meta platforms (Facebook and Instagram), we suggested adding this to their marketing mix. Sometimes, you need to go where the people are scrolling!
- Consistent Optimization: We kept a close eye on the performance, frequently refreshing the ad creatives (images and text) to prevent ad fatigue and keep things engaging. In the world of social media, staying fresh is key.
- Platform Stability Watch: We continuously monitored the Meta platform to keep everything running smoothly and proactively addressed any potential hiccups.
Why Top Draw?
“Adding Meta to our marketing mix, thanks to Top Draw, has opened up a whole new channel for us to connect with potential customers. We’re seeing a steady flow of quality leads that we weren’t tapping into before, which has made a real difference to our business.”
–Kristin Krysa, Customer Experience Manager, TELSCO Security Systems
Impact
By strategically incorporating Meta advertising into their digital marketing strategy, TELSCO experienced a significant boost in lead generation. Top Draw’s approach not only helped them achieve their goal of 100 leads per month but also did so while being mindful of their budget, even decreasing their spend. The addition of Meta provided a new avenue for reaching potential customers, proving that diversifying your digital strategy can lead to some seriously great results. The campaign continues to deliver, and TELSCO is now enjoying a consistent flow of leads, helping them grow their business and keep more homes and businesses secure.