Jiffy Lube



Challenge

Igniting success in a saturated market

As pioneers of the quick oil change, Jiffy Lube needed a new way to outpace the competition in Western Canada. Traditional advertising had served them well, but it was time to explore the possibilities of online marketing.

As Jiffy’s expert digital partner, we worked with them to deliver new paths of growth and unprecedented results.


Solution

Gearing up a new online presence

Over 60% of Jiffy Lube’s traffic is from mobile users. When people are looking for an oil change, they’re ready to buy in that moment. Knowing this insight, we created a truly mobile-first web design.

From a store locator to locally targeted coupons, the new site allows users to find the right Jiffy, fast.


  • 140%
    increase in organic traffic
  • 49.3%
    increase in conversion rate
  • 376%
    increase in return on ad spend (ROAS)



“Based on our revenue reporting, we've had 16 record-breaking sales weeks. We've been in business for 30 years and the only change we made to our marketing strategy was working with Top Draw.”

—Kelly McClung, Vice President, Marketing & Operations, Jiffy Lube


Results

Tuning into local SEO to harness psychology

Convenience is a big factor in oil changes. Jiffy Lube’s locations needed to appear at the top of online searches, so users could quickly and easily find a nearby store.

We also enhanced their Google My Business listings and responded to customer reviews, which drove Jiffy up rankings higher than ever before.

Leveraging keyword data to target online ads

Pivotal to growing brand awareness and leads, Google Ads were a pillar of Jiffy’s digital marketing campaigns. From search to display, we focused our efforts on optimizing for local behaviour.

With this highly targeted approach, we reached the right audiences, right as they were ready for their next oil change.

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Awards