Stop Asian Hate

April 14, 2021

Community Conquers Fear: #StopAsianHate

Written by Chris Cheng

We stand in solidarity with the Asian Canadian community in our movement to denounce and combat racism, we also are supporting Stop Asian Hate.

As a marketing agency, we understand that posting to social media is not enough. A movement is continual—it never stops. We must continue to stand up for community and compassion, call out racism, and educate others on what they can do to support our Asian community.


So, what can you do? Here are a few actionable ways that you can help right now:

  • Learn about what you can do as a bystander if you witness a hate crime or racially-driven harassment
  • Reflect on any unconscious biases you might have and call out any microaggressions that stereotype the Asian community
  • Support local Asian-owned businesses to keep the Edmonton community thriving
  • Support Canadian organizations that are actively fighting anti-Asian hate and racism


If you witness a hate crime or racially-driven harassment, it’s common to feel powerless, unknowledgeable, unsafe, or perhaps that you don’t want to worsen the situation.

Our Diversity, Equity, and Inclusion (DEI) Committee recently attended a Hollaback! workshop about the 5 D’s of bystander intervention. Consider the following tactics you can use as a bystander, but remember: your safety comes first.


Take an indirect approach to de-escalate the situation.

Confronting the harasser head-on can be intimidating, but you can draw attention away by initiating small talk with the person being harassed, or by making a loud noise.


Get help from someone else.

Depending on the setting, ask someone with authority, such as a store manager, flight attendant, or bus driver, to help de-escalate the situation while you check on the person being harassed.


After the incident is over, check in with the person who was harassed.

Ask if they are okay, and if there is any more you can do to support them.


Assess your safety first. Speak up about the harassment. Be firm and clear.

Tell the harasser to stop. You can also use the Distract tactic to ask the person being harassed, “Are you okay? Should I get help?”.


It can be helpful for the victim to have a video of the incident. Laws about recording in public vary, so check local legislation first.

Maintain a safe distance and try to capture as much of the incident as possible, including details of the location (landmarks, street signs, etc.). State clearly and plainly in the recording where you are, what day/time it is, and what is happening.

It can be very tempting to post your video on social media in an attempt to shame the harasser, but keep in mind that it’s not about you. Recordings should be used to support the person being harassed, not for your personal glory.

Source: Bystander Intervention Resources, Hollaback!


Racism doesn’t always manifest itself as hate crimes. For example, microaggressions such as asking, “Where are you really from?”, instil the idea that Asian people are perpetual foreigners based on their skin colour—that they don’t belong, or that they are not truly Canadian. 

Stereotyping Asian people based on what they eat, how they speak, or scapegoating the entire community for the pandemic is harmful.

Off-colour remarks may seem innocent at first, but they chip away at the mental health of the Asian community and impact their sense of belonging.


Local restaurants and shops are suffering due to the pandemic. Plus, biases and prejudices have only exacerbated the struggle for Asian-owned businesses.

Keep supporting our local economy and Asian community. Here are some of our favourites:


Looking to take action against anti-Asian hate? We’ve listed some nonprofits and organizations that are creating change in Canada.

Be sure to explore their educational resources and donate to causes that resonate with you:

Our learning never stops. Let’s take a proactive approach to building an inclusive and equitable community. Share your thoughts with Top Draw on Stop Asian Hate.

Know What’s Next
from Top Draw