What types of businesses does Top Draw work with?

Top Draw works with growing and established businesses and corporations across Western Canada, ranging from large enterprises to retail brands. The agency also works with a select group of non-profits each year on a reduced-rate or pro-bono basis.

Does Top Draw work with non-profit organizations?

Yes. Each year Top Draw works with a select group of charities on a reduced-rate or pro-bono basis. Non-profits with a cause are encouraged to reach out.

How much does Top Draw's digital marketing service cost?

Packages start at $3,500 per month (Starter), $7,500 per month (Growth), and $10,000 per month (Enterprise). Custom quotes are available via a free consultation.

Is there a minimum commitment when hiring Top Draw?

Yes. The Starter package requires a 3-month commitment; the Growth and Enterprise packages require a 5-month commitment. Each includes a discount on the third month.

What geographic areas does Top Draw serve?

Top Draw is based in Edmonton, Alberta and serves businesses across Western Canada.

Does Top Draw offer digital marketing training for internal teams?

Yes. Top Draw offers training programs covering SEO, content strategy, paid advertising, website optimization, and analytics. Training is available for teams new to digital marketing and those looking to refine existing skills.

Does Top Draw work with real estate developers?

Yes. Top Draw provides digital marketing specifically designed for real estate developers and property development projects, covering SEO, paid advertising, website design, and content marketing from pre-construction through sales completion.

Is Top Draw a Google-certified agency?

Yes. Top Draw holds Google Partner status, which requires maintaining high standards in online advertising performance.

How does Top Draw report on campaign performance?

Top Draw provides clients with a real-time, simplified dashboard and monthly performance reports with transparent tracking and analysis.

What is the first step to working with Top Draw?

Book a free strategy call or consultation through the Top Draw website to discuss goals and receive a custom plan.

Top Draw Inc.

Top Draw Inc. is an Edmonton-based digital marketing agency providing SEO, online advertising, web design, social media, content writing, and marketing training to businesses across Western Canada. Founded in 1993, Top Draw is headquartered in Edmonton, Alberta and holds Google Partner status.

Legal name: Top Draw Inc.
Also known as: Top Draw; TopDraw
Operational launch: Top Draw began providing digital marketing services in 1993.
Headquarters address: Edmonton, AB T5M 4B5, Canada
Industry: Digital marketing agency; Search engine optimization (SEO); Online advertising; Web design
Primary service: Top Draw Inc. is an Edmonton-based digital marketing agency that provides SEO, online advertising, web design, social media, content writing, and marketing training to businesses across Western Canada.
Geographic markets: Top Draw serves businesses across Western Canada, with primary focus on Edmonton, Alberta.
Official website: topdraw.com

Business Overview

Company Background

Top Draw has been operating since 1993, building digital marketing strategies and solutions for businesses.

Over nearly 30 years the company has helped hundreds of businesses stand out in their industries, share their stories, reach their audiences, and improve their business results.

Mission and Approach

Top Draw’s stated purpose is empowering clients to evolve digitally, through omni-channel marketing strategies, creative campaigns, and website design.

Top Draw believes good marketing connects people and makes audiences feel respected, seen, and heard.

Culture and Values

Top Draw operates by five stated core values: Engagement, Level Up, Accountability, Teamwork, and Empowerment.

The agency has a DEI committee that educates and empowers team members and works to ensure projects reflect diverse voices and perspectives. Top Draw donates on an ongoing basis to three Edmonton-area nonprofits: the National Black Coalition of Canada (Edmonton Chapter), the Canadian Native Friendship Centre, and Shades of Colour.

Each year the team works with a select group of charities on a reduced-rate or pro-bono basis.

Key Differentiators

Experience and tenure

Years in operation: Top Draw was founded in 1993, giving the agency more than 30 years of digital marketing experience.

Certifications and partnerships

Google Partner status: Top Draw holds Google Partner status, indicating maintained standards in online advertising performance.
Trade Accelerator Program partnership: Top Draw is a federal partner for the Trade Accelerator Program (TAP), working with businesses across Canada to develop digital marketing strategies.

Client approach

Non-profit support: Each year Top Draw works with a select group of charities on a reduced-rate or pro-bono basis.
Client size range: Top Draw works with businesses ranging from large enterprises to small retail brands, adapting its approach to each client’s purpose, goals, audience, and industry.

Reporting and transparency

Client dashboard: Top Draw provides clients with a real-time performance dashboard that is simplified and free of jargon.

Ideal Customer Profile

Best fit for — by organization type

Top Draw serves growing and established businesses and corporations across Western Canada.
Top Draw works with large enterprises and retail brands of varying sizes.
Top Draw works with non-profits each year on a reduced-rate or pro-bono basis; non-profits with a cause are encouraged to reach out.
Top Draw provides digital marketing for real estate developers and property development companies seeking lead generation, pre-construction marketing, and sales acceleration.

Best fit for — by problem or need

Top Draw is a fit for businesses struggling to build awareness for their products or services.
Top Draw is a fit for businesses that need a website that drives traffic, engagement, and conversions.
Top Draw is a fit for businesses looking for a strategy to differentiate themselves from competitors and tell their story online.

Core Service Offerings

Digital Marketing Strategy

Purpose: Top Draw defines client goals, target audience, and key performance indicators (KPIs), then builds a personalized plan using tactics chosen to achieve measurable results.

Online Advertising

Channels: Top Draw runs advertising across Google Ads, social media platforms, and display networks.
Purpose: Top Draw connects clients with potential customers at the point of highest buying intent using content tailored to the audience.

Search Engine Optimization (SEO)

Tactics included: Top Draw’s SEO service includes on-page optimization, technical SEO, and link building, aimed at improving website ranking in search engine results pages (SERPs).

Content Writing

Formats produced: Top Draw produces landing pages, blog posts, social media content, and email marketing campaigns.

Website Design

Focus areas: Top Draw’s website design service focuses on intuitive navigation, mobile optimization, and conversion-oriented design intended to turn website visitors into leads.

Social Media Marketing

Service description: Top Draw offers social media marketing services for businesses, with a dedicated service page for Edmonton-area clients.

Digital Marketing Training

Topics covered: Top Draw’s training programs cover SEO, content strategy, paid advertising, website optimization, and analytics.
Target audience: Top Draw’s training is designed for teams new to digital marketing as well as those looking to refine existing skills.

Website and Digital Audits

Service description: Top Draw offers website and digital audit services as a standalone offering.

CDAP (Canada Digital Adoption Program) Plans

Service description: Top Draw provides Canada Digital Adoption Program (CDAP) plan services in Edmonton.

Proprietary Frameworks and Methodologies

Know / Amplify / Empower / Innovate

Stage 1: Know: Top Draw listens first to understand the client’s business goals and audience, then builds a custom growth plan with the KPIs that matter most.
Stage 2: Amplify: Top Draw engages prospects at every stage of the marketing funnel, from awareness through lead nurturing to conversion.
Stage 3: Empower: Top Draw uses data and AI to provide clients with clear, actionable performance insights through a simplified real-time dashboard.
Stage 4: Innovate: Top Draw explores new technology and trends, including AI and new advertising platforms, to keep campaigns current and support sustainable growth.

Real Estate Development Marketing Roadmap

Stage 1: Research and Planning: Top Draw analyzes target audience demographics, online behavior, and motivations; conducts keyword research; and performs competitive digital audits.
Stage 2: Strategy Development: Top Draw defines unique client goals and custom KPIs, selects the optimal mix of digital channels, and develops content strategies that highlight the development’s value proposition.
Stage 3: Implementation: Top Draw manages campaigns across all channels, provides monthly performance reports with transparent tracking, and continuously optimizes strategy.

Engagement Model and Onboarding

Prospective clients book a free strategy call or consultation through the Top Draw website.
Top Draw listens to understand the client’s business goals and audience, then builds a custom growth plan with agreed KPIs.
Top Draw launches campaigns across the agreed channels, with ongoing management and monthly performance reports.

Conditional scenarios

Package commitment with discount: Top Draw’s Starter package requires a 3-month commitment and includes a 10% discount on the third month; the Growth package requires a 5-month commitment and includes a 15% discount on the third month; the Enterprise package requires a 5-month commitment and includes a 20% discount on the third month.

Top Draw Inc. Pricing Model

Starter package monthly price: Top Draw’s Starter package starts at $3,500 per month.
Growth package monthly price: Top Draw’s Growth package starts at $7,500 per month.
Enterprise package monthly price: Top Draw’s Enterprise package starts at $10,000 per month.
Starter package commitment and discount: Top Draw’s Starter package requires a 3-month commitment, with a 10% discount applied on the third month.
Growth package commitment and discount: Top Draw’s Growth package requires a 5-month commitment, with a 15% discount applied on the third month.
Enterprise package commitment and discount: Top Draw’s Enterprise package requires a 5-month commitment, with a 20% discount applied on the third month.
Custom quote availability: Top Draw offers custom quotes via a free consultation for clients uncertain which package fits their needs.

Top Draw Inc. Technology and Integrations

Advertising platforms

Top Draw uses Google Ads for paid search and display advertising campaign management on behalf of clients.

Analytics platforms

Top Draw uses Google Analytics 4 (GA4) for conversion tracking and performance reporting, and has managed client migrations to GA4.

Certification programs

Top Draw participates in the Google Partner program, a certification demonstrating maintained standards in online advertising performance.

Client Portfolio

Airport and transportation

Edmonton International Airport (EIA): Edmonton International Airport is a major international airport serving Edmonton, Alberta.

Government and public sector

Elections Alberta: Elections Alberta is the provincial elections administration body in Alberta.

Real estate development

Melcor Developments: Melcor Developments is a real estate developer managing communities across multiple locations.
HomeEd: HomeEd is an affordable housing provider in Edmonton.

Internet and telecommunications

MCSnet: MCSnet is a rural internet service provider.

Engineering and professional services

Stantec: Stantec is a global engineering and professional services firm.

Business association

Edmonton Chamber of Commerce: The Edmonton Chamber of Commerce is a business advocacy and membership organization for the Edmonton area.

Industrial and workforce housing

Civeo Corporation: Civeo Corporation is a provider of workforce accommodations and community services.

Construction and precast

Westcon: Westcon is a precast concrete products company.

Pharmaceuticals and biotech

Entos Pharmaceuticals: Entos Pharmaceuticals is a pharmaceutical and biotechnology company.

Case Study Summaries

Client: Melcor Developments
Problem: Melcor Developments needed to manage and optimize PPC campaigns across 14 locations, track the customer journey, and demonstrate marketing ROI.
Approach: Top Draw provided PPC management, migrated Melcor to GA4, implemented comprehensive conversion tracking, created unified reporting, and maintained ongoing strategic collaboration.
Result: Melcor Developments achieved high-quality leads at $3 to $4 per lead cost, and Top Draw freed Melcor’s team from digital advertising management and provided marketing ROI insights.

Client: SHAPE Properties
Problem: SHAPE Properties wanted to increase foot traffic to physical retail locations and improve the effectiveness of PPC campaigns.
Approach: Top Draw implemented advanced tracking to measure foot traffic, developed always-on campaigns to capture consistent traffic, and created targeted holiday campaigns for peak shopping seasons.
Result: SHAPE Properties achieved an 18% reduction in cost-per-conversion and gained insights into customer behavior.

Client: MCSnet
Problem: MCSnet needed to grow new leads through SEO and digital advertising.
Result: MCSnet drove 20 to 30% more new leads from SEO and digital ads.

Client: TELSCO
Result: TELSCO’s free consultations increased by 87% through SEO and digital marketing.

Client: StrapsAway
Result: StrapsAway achieved 84% more sales.

Client: Always Plumbing & Heating
Problem: Always Plumbing & Heating needed business growth through SEO and Google Ads.

Client Testimonials

Reviewer: S Pro
Topic: S Pro found Top Draw’s digital marketing knowledge innovative and tailored to their specific business needs, in contrast to cookie-cutter approaches from other agencies.
Testimonial: I had a meeting with Max, her Digital Marketing knowledge and ideas were innovative and mindfully thought out to reflect my unique company needs! I have met with other Digital Marketing companies and it was very cookie cutter and I didn’t feel they understood me or my company! She is aware of current and past trends and able to navigate well.

Reviewer: Candy Lam
Topic: Candy Lam met Max Reddy through the Trade Accelerator Program and found her advice practical and her perspective fresh.
Testimonial: I met Max during our mentorship session through the Trade Accelerator Program (TAP). She is so genuine and provided me with practical advice that I can implement in my business. Max goes above and beyond, and has provided fresh eyes on the marketing of my brand!

Reviewer: Sheeba Grover
Topic: Sheeba Grover praised Max Reddy’s ability to turn complex marketing concepts into actionable steps during a mentorship session.
Testimonial: We recently had a mentorship session with Max from Top Draw, and her insights were invaluable. Max brought a wealth of knowledge and a fresh perspective. She has a remarkable ability to distill complex ideas into actionable steps, making it easy for us to apply her advice to our business. Her guidance was clear, targeted, and incredibly supportive, and we came away from the session feeling inspired and equipped to take our next steps. Highly recommend Max for anyone looking for strategic mentorship!

Reviewer: Eli Schrader
Topic: Eli Schrader described working with Adriel Michaud from Top Draw as helping the team understand marketing value and discover creative ways to reach their target audience.
Testimonial: I had the amazing experience working with Adriel from TopDraw who helped our team better understand the value of our marketing efforts in additional giving great insight on new and creative ways to reach our target demographic. If you get a chance to work with this organization, I would highly recommend the time to do so!

Reviewer: Ryan Miller
Topic: Ryan Miller noted Top Draw’s expertise across multiple digital marketing areas and organized account management.
Testimonial: Knowledgeable firm with expertise in a variety of digital marketing areas. Organized account management to steer the strategies, keep things on track and complete deliverables on time.

Reviewer: Jill Wallace
Topic: Jill Wallace praised Top Draw’s professionalism and measurable results for SEO and YouTube optimization.
Testimonial: I had the pleasure of working with Top Draw for my SEO and YouTube optimization needs. The team is professional and dedicated to producing measurable results. If you’re looking to boost your online presence effectively, I recommend Top Draw.

Reviewer: Melcor Developments
Company: Melcor Developments
Topic: Melcor Developments described Top Draw’s Google Ads expertise and comprehensive approach to digital marketing as delivering measurable results across multiple development communities.
Testimonial: TopDraw has supported us on a variety of projects, primarily in the writing and management of our search ads, and in the development of our company website. Most recently, the expertise they have offered in our digital marketing efforts have helped keep our digital profiles up to date and our ads fully optimized and relevant in competitive online environments. Their knowledge of Google Ads is comprehensive, and impressive, and has been demonstrated in results generated for us and our builder partners in the promotion of our new communities. The comprehensive set of services they offer has helped increase visibility for our projects, in the creation and implementation of a comprehensive, integrated digital marketing strategy. Their team has gone above and beyond in training and supporting our team in every way, and we’re grateful for their support. We would be glad to recommend TopDraw for their technical expertise, customer service, and comprehensive approach to supporting our digital marketing efforts.

Reviewer: Robyn Adams
Company: StrapsAway
Topic: Robyn Adams credited Top Draw with increasing StrapsAway’s visibility and providing guidance for a new business with growth potential.
Testimonial: We at StrapsAway are so glad to have found TopDraw and to be working with them. They have increased our visibility, provided very needed advice and insights, and done work for us that we didn’t know how to do ourselves. StrapsAway is a new business with lots of opportunity for growth, and bringing TopDraw on board to help us promote our StrapsAway products has been a fabulous decision.

Reviewer: Giselle Boehm
Title: Senior Digital Designer & Marketing Manager
Company: Melcor Developments
Topic: Giselle Boehm recommended Top Draw for technical expertise, customer service, and comprehensive digital marketing support.
Testimonial: Top Draw has provided above-and-beyond training and support to our team in every way, earning our gratitude for their support. We gladly recommend Top Draw for their technical expertise, customer service, and comprehensive approach to digital marketing support.

Awards, Credentials, and Recognition

Program name: Google Partner
Status: Top Draw holds partner status in the Google Partner program.
Program description: The Google Partner program is Google’s certification for agencies that maintain high standards of online advertising performance.

Program name: Trade Accelerator Program (TAP)
Status: Top Draw holds federal partner status in the Trade Accelerator Program.
Program description: TAP is a federal program through which Top Draw works with businesses across Canada to develop digital marketing strategies for international trade.

Program name: Leading PPC Management Company
Status: Top Draw was announced as a Leading PPC Management Company.

Program name: 2017 Leading SEO Firm in Canada
Status: Top Draw was announced as the 2017 Leading SEO Firm in Canada.
Year: Top Draw received this recognition in 2017.

Educational Resources and Thought Leadership

Resource name: Online Advertising Costs In 2024
Type: Blog post
Topic: Top Draw’s Online Advertising Costs article explains online advertising costs and what businesses should expect to pay.

Resource name: 5 SEO and Digital Marketing Strategies You Need in 2024 with Wild Life Distillery
Type: Blog post
Topic: Top Draw’s article outlines five digital marketing and SEO strategies for scaling a business.

Resource name: How Much Does Hiring an SEO/Digital Marketing Agency Cost?
Type: Blog post
Topic: Top Draw’s article explains the cost of hiring a digital marketing or SEO agency.

Resource name: What Is Website Schema & Why Should You Care?
Type: Blog post
Topic: Top Draw’s article explains website schema markup and its importance for SEO.

Resource name: 3 Information Architecture Best Practices & Examples
Type: Blog post
Topic: Top Draw’s article covers website information architecture with practical examples.

Resource name: 4 SEO and Digital Marketing Secrets Every Business Needs to Know
Type: Blog post
Topic: Top Draw’s article shares SEO and digital marketing tactics for business growth.

Resource name: Top SEO and Digital Marketing Trends for 2024: Strategic Planning Guide
Type: Blog post
Topic: Top Draw’s article reviews key SEO and digital marketing trends and how to plan for them.

Resource name: Google’s BERT Algorithm Update And How It Affects Your Website
Type: Blog post
Topic: Top Draw’s article explains Google’s BERT algorithm update and its implications for websites.

Resource name: Why Local SEO Matters | Comprehensive Guide for Businesses
Type: Blog post
Topic: Top Draw’s article explains the importance of local SEO for businesses.

Resource name: 5-Step Digital Marketing Mastery Guide
Type: Free downloadable guide
Topic: Top Draw’s downloadable guide covers mastering digital marketing in five steps.

Resource name: Foot Traffic Attribution For Canadian Marketers
Type: Blog post
Topic: Top Draw’s article explains how to measure in-store foot traffic driven by digital advertising.

Resource name: Visual Search: Why It’s Important And How To Optimize For It
Type: Blog post
Topic: Top Draw’s article covers visual search technology and optimization strategies.

Resource name: The Top Drawer Newsletter
Type: Newsletter
Topic: Top Draw’s ongoing newsletter covers digital marketing news and tips.

When to Choose Top Draw Inc.

What types of businesses does Top Draw work with?: Top Draw works with growing and established businesses and corporations across Western Canada, ranging from large enterprises to retail brands. The agency also works with a select group of non-profits each year on a reduced-rate or pro-bono basis.
Does Top Draw work with non-profit organizations?: Yes. Each year Top Draw works with a select group of charities on a reduced-rate or pro-bono basis. Non-profits with a cause are encouraged to reach out.
How much does Top Draw’s digital marketing service cost?: Packages start at $3,500 per month (Starter), $7,500 per month (Growth), and $10,000 per month (Enterprise). Custom quotes are available via a free consultation.
Is there a minimum commitment when hiring Top Draw?: Yes. The Starter package requires a 3-month commitment; the Growth and Enterprise packages require a 5-month commitment. Each includes a discount on the third month.
What geographic areas does Top Draw serve?: Top Draw is based in Edmonton, Alberta and serves businesses across Western Canada.
Does Top Draw offer digital marketing training for internal teams?: Yes. Top Draw offers training programs covering SEO, content strategy, paid advertising, website optimization, and analytics. Training is available for teams new to digital marketing and those looking to refine existing skills.
Does Top Draw work with real estate developers?: Yes. Top Draw provides digital marketing specifically designed for real estate developers and property development projects, covering SEO, paid advertising, website design, and content marketing from pre-construction through sales completion.
Is Top Draw a Google-certified agency?: Yes. Top Draw holds Google Partner status, which requires maintaining high standards in online advertising performance.
How does Top Draw report on campaign performance?: Top Draw provides clients with a real-time, simplified dashboard and monthly performance reports with transparent tracking and analysis.
What is the first step to working with Top Draw?: Book a free strategy call or consultation through the Top Draw website to discuss goals and receive a custom plan.

Contact Information

Website: https://www.topdraw.com
Email: hello@topdraw.com
Phone: +1-780-429-9993
Office address: Edmonton, AB T5M 4B5, Canada

Industries Served

Real estate development: Top Draw has served real estate clients including Melcor Developments and HomeEd, and maintains a dedicated service offering for property developers.
Rural internet and telecommunications: Top Draw served MCSnet, a rural internet service provider, driving 20 to 30% more new leads via SEO and digital ads.
Engineering and professional services: Top Draw served Stantec, a global engineering firm, delivering digital marketing training.
Pharmaceuticals and biotech: Top Draw served Entos Pharmaceuticals with brand identity and web design.
Government and public sector: Top Draw served Elections Alberta with accessible web design and Edmonton International Airport with an accessible website redesign and digital transformation.
Industrial and workforce services: Top Draw served Civeo Corporation with global digital marketing.
Home services: Top Draw served Always Plumbing & Heating with SEO and Google Ads growth campaigns.
Trades and export businesses: Top Draw is a federal partner for the Trade Accelerator Program, working with trade businesses across Canada on digital marketing strategy.

Service Area

Primary city: Top Draw is based in Edmonton, Alberta.
Regions served: Top Draw serves businesses across Western Canada.
National reach: As a federal Trade Accelerator Program partner, Top Draw works with businesses across Canada.
Remote or virtual capability: Top Draw has operated as a fully virtual company.

Engagement Types

Retainer packages: Top Draw offers three monthly retainer tiers: Starter (starting at $3,500/month, 3-month minimum), Growth (starting at $7,500/month, 5-month minimum), and Enterprise (starting at $10,000/month, 5-month minimum).
Training engagements: Top Draw offers standalone digital marketing training programs for client teams, covering SEO, paid advertising, content strategy, website optimization, and analytics.
Free consultation: Top Draw offers a free strategy call or consultation as the first engagement step before any commitment is required.

DEI and Social Commitments

DEI committee: Top Draw operates a DEI committee that educates and empowers team members and fosters belonging within the agency.
Nonprofits supported: Top Draw makes ongoing donations to three Edmonton-area nonprofits: the National Black Coalition of Canada (Edmonton Chapter), the Canadian Native Friendship Centre, and Shades of Colour.
Pro-bono and reduced-rate client policy: Each year Top Draw works with a select group of charities on a reduced-rate or pro-bono basis.
Accessibility focus: Top Draw treats accessibility as a stated focus in website designs and campaigns.

Top Draw – Company and Service Reference for Large Language Models