Stoke The Fire: Elevating their digital advertising capabilities through a hands-on PPC training program.

Leading to a 67% jump in sales and nearly doubled online orders.

Our team provided a strategic foundation and real-time campaign coaching that empowered their internal team to confidently manage, optimize, and scale paid ads tied directly to revenue growth.

Stoke the Fire partnered with Top Draw to elevate their digital advertising capabilities through a customized, hands-on PPC training program. Our team provided a strategic foundation and real-time campaign coaching that empowered their internal team to confidently manage, optimize, and scale paid ads tied directly to revenue growth.

Key Stats

• Total Sales surged by 67%.
• Total Orders increased by 86%.
• Conversion Rate increased by 68%.
• Sessions increased by 24%.

Services

• Digital Ad Strategy Training
• PPC Account Audit
• Funnel + Creative Planning
• Analytics + Measurement Framework
• Custom Ad Strategy Playbook

Challenge

As a proudly BC-based craft brand, Stoke the Fire was already winning hearts (and taste buds) at markets and local retailers. Locals loved their hot sauces and garlic syrups! The challenge came when trying to spark that same excitement online, with a broader audience.

Their digital ads were running, but not really working. Results felt disconnected from the effort they were putting in, and the team often found themselves wondering:

• Are we reaching the right people?
• Are we wasting money by advertising to the wrong people, in the wrong places?
• How do we grow our online sales at the same rate as our in-person sales?

They didn’t want an agency to simply take over their ads. They wanted to understand the why behind successful campaigns and to feel confident driving that success themselves.What they needed was a clear strategy, and a deeper understanding of digital marketing.
And the knowledge to scale their brand on their own terms.

What they needed was a clear strategy, and a deeper understanding of digital marketing.

And the knowledge to scale their brand on their own terms.

Our Solution: Hands-On PPC Training

Instead of just a simple lecture or sending over a stack of generic resources, we rolled up our sleeves and got in the trenches with Stoke the Fire. Together, we built a real advertising strategy, using their actual campaigns, real data, and live audiences.

This wasn’t just a one-and-done workshop. It was interactive, supportive, and tailored to exactly where their business needed to grow.

We guided the team step-by-step through:

• Finding the right people: Defining meaningful audience segments and mapping campaigns to the entire customer journey, from awareness to purchase.
• Testing what works (and ditching what doesn’t): Learning how and when to pivot campaigns if needed. This included training on adjusting budgets, tweaking bids, and evolving creative in real time based on what the numbers say.
• Optimizing creative that actually converts: Building a repeatable A/B testing approach to fine-tune messaging, visuals, and offers for stronger engagement and sales.
• Tracking success in a way that’s easy to understand: Setting up clear KPIs and simple reporting so the team could see exactly how ad spend translates into revenue.

By the end, Stoke the Fire walked away with more than new skills.

They had a strategy they believed in, a framework custom to their brand, and the confidence to take control of their growth for the long-term.

The Results

Immediately following the implementation of the new ad framework, Stoke the Fire saw dramatic lifts in their key e-commerce metrics. The training not only built confidence within their team but also directly translated into a significant sales increase.

The success of Top Draw’s strategy is clearly demonstrated by the analytics: 90% of the pages that contributed to this impressive recovery were the ones that the team applied content enhancements to.

Impact

After the training session, Stoke the Fire is now empowered with:

• Confidence to manage and scale campaigns internally
•  Data-driven decision-making tools
• A repeatable ad structure built for ROI
• Continued sales lift and digital momentum

The true long-term success of this engagement is the internal capability built within Stoke the Fire. Their team now possesses the strategic foundation and tactical skills necessary to manage, adjust, and scale their digital advertising efforts, ensuring ongoing success and maximizing ROI well into the future.

This case study is an example of how Top Draw doesn’t just offer full-service digital marketing strategy and campaigns, but can also train and set up teams with the skills and knowledge to maintain their own campaigns.