Hummzies
Introduction
Hummzies is a proudly Canadian brand founded in 2024, specializing in premium chickpea-based hummus sticks. As a new player in the health and wellness industry, Hummzies offers vegan, gluten-free snacks packed with 17g of protein and 13g of fiber, designed for active lifestyles. The company produces their innovative baked snacks in Turkey, where hummus has been consumed for hundreds of years, bringing authentic flavors to the Canadian market.
Problem Statement
As a newly launched brand in 2024, Hummzies faced significant visibility challenges in search engines. Their brand name wasn’t appearing in search results, and they were experiencing extremely low impressions on Google. Without proper SEO foundation, potential customers searching for healthy snacks, hummus-based products, or gluten-free options couldn’t discover the brand. This lack of organic visibility was limiting their ability to reach health-conscious consumers and support their primarily retail-focused business model.
The Top Draw Solution
After analyzing Hummzies’ digital presence, Top Draw identified critical SEO gaps that were preventing the brand from being discovered by their target audience of active, health-conscious consumers.
The comprehensive SEO strategy included:
- Technical SEO Foundation: Optimized homepage and product pages with improved headings structure, strategic title tags, and compelling meta descriptions to enhance search visibility and click-through rates.
- Image Optimization: Implemented descriptive alt text across all product images to improve accessibility and help search engines understand the visual content.
- Content Authority Building: Created and published 20 supporting pages focused on healthy snack topics, establishing Hummzies as a topical authority in the health and wellness space.
- Keyword Optimization: Strategically targeted keywords related to “hummus,” “healthy snacks,” and “active lifestyle” throughout the site to capture relevant search traffic.
Results: Significant improvements to Hummzies’ online visibility
The comprehensive SEO implementation resulted in significant improvements to Hummzies’ online visibility. The brand achieved better visibility for “Hummzies” brand searches, ensuring customers could easily find them when searching directly for the company. The low Google impressions that initially plagued the site showed marked improvement, giving the brand the organic visibility needed to support their retail-focused business model.
The 20 supporting content pages successfully positioned Hummzies as a knowledgeable authority in the healthy snacks market, helping potential customers discover the brand through educational content related to their interests in nutrition and active lifestyles.
Arda, founder of Hummzies remarked, “Working with Top Draw transformed our online presence. As a new brand, being invisible in search was our biggest challenge. The SEO improvements have given us the foundation we needed to reach health-conscious consumers who are actively looking for products like ours.”
Partnership between Hummzies and Top Draw
The partnership between Hummzies and Top Draw demonstrates the critical importance of establishing strong SEO foundations for new brands entering competitive markets. Through strategic technical optimization and content authority building, Hummzies transformed from an invisible brand to one that can be discovered by their target audience of active, health-conscious consumers.
This SEO foundation now supports Hummzies’ retail-focused business model by ensuring online visibility drives customers to seek out their products in stores, while also establishing the brand as a trusted authority in the healthy snacks space.
