Yardly: Seamless Agency Transition & Green Grass for a Growing Brand
20–30% More Sign-Ups Without Losing a Single Day of Lead Flow
Yardly needed a digital marketing partner that could keep up with their growth and handle the pressure of their busiest season. Top Draw stepped in to prove that switching agencies doesn’t have to be a headache. In fact, it can be the best move a business makes.
“We had several issues with our incumbent marketing firm, and needed a better fit…Top Draw has exceeded our expectations on every level! Their ability to grasp and listen to our needs, coupled with their clear communication and responsiveness (particularly during a time where they took over the reins from our incumbent during our busy intake season; thanks Ken, Max, and Alyssa!) have been a huge help that has got us going in the direction we needed.”
— Dan Stickney, CEO, Yardly
Key Stats
- 20-30% Boost in Sign-ups: Our strategic Google Ads overhaul drove a massive increase in new customer acquisitions within the first few months.
- 70,000+ Monthly Meta Reach: We put Yardly in front of tens of thousands of homeowners every month through targeted social campaigns.
- Zero Lead Lag: We executed a “hot swap” of ad accounts during peak intake season, so that Yardly’s lead flow didn’t drop for even a single day.
- 12-Month Growth Roadmap: We didn’t just fix the “now”; we built a comprehensive digital strategy that outlines every milestone for the next year.
Services
- Digital Marketing Strategy
- Pay-Per-Click (PPC) Advertising
- Search Engine Optimization (SEO)
Google Search Performance
Data from Google Search Console showing an increase in website clicks and search visibility over a 28-day period.
Challenge
Yardly was at a crossroads. While their business was blooming, their relationship with their incumbent marketing firm had hit a snag. Communication was sparse, and Yardly felt their unique selling points (like their easy “Quick Quote” system) were getting lost in a generic marketing approach.
The biggest hurdle? Yardly was entering their busy intake season, the make-or-break time of year for yard care. Switching agencies during your busiest period is usually about as fun as pulling weeds in a thunderstorm. They were stuck with an underperforming digital strategy and were terrified that a transition would lead to a “dark period” where ads were down and leads stopped coming in right when they needed them most. They needed a partner who could jump onto a moving train, fix the tracks, and speed it up all at the same time.
Our Solutions
The “No-Stress” Handover
We know “switching agencies” sounds like a root canal. That’s why Top Draw took care of the heavy lifting. We managed the technical transition of their paid accounts, keeping the advertising engine kept humming as we took over the reins. No lost leads, no downtime. Just a smooth ride.
USP-Driven Meta Campaigns
We didn’t just run generic ads; we built Meta lead campaigns that focused specifically on Yardly’s unique selling propositions. By highlighting what makes them different (like their reliability and ease of booking), we converted “scrollers” into serious prospects.
Social Synergy
To back up our paid efforts, we developed a consistent social media calendar. By aligning Yardly’s organic content with the ads running on Meta, we reinforced their brand message and stayed top-of-mind for potential clients.
Topical Authority & Content Tuning
We didn’t just write more; we wrote smarter. We made improvements to existing content so that AI and search engines could easily process it. We also created new supporting pages to establish Yardly as the ultimate authority in yard care.
Google Business Profile (GBP) Mastery
We performed a ground-up optimization of their Google Business Profile. By refining their local listings, we helped Yardly show up exactly where homeowners look first: the local map pack.
SEO Keyword Gap Analysis
We found the “low-hanging fruit” their previous agency missed, focusing on high-intent “Quick Quote” keywords to capture organic traffic their competitors were neglecting.
Impact
By partnering with Top Draw, Yardly transformed a stressful agency transition into a major competitive advantage. Instead of losing momentum during their peak season, Yardly saw their digital presence sharpen immediately. Our “test and learn” ad approach quickly identified what resonated with homeowners, while our SEO gap analysis helped them win leads organically too.
By taking over the digital heavy lifting, we provided the clear communication and responsiveness they were missing. Yardly is no longer just “keeping up” with the busy season. They have a data-backed 12-month roadmap that ensures their growth continues to bloom long after the first frost.
Need a partner who listens (and actually delivers)?
If your current agency feels more like a roadblock than a runway, let’s chat. We’ll handle the transition so you can handle the growth.