Euphoriel: Building SEO Authority to Drive Skincare Sales in a Crowded Market
Leading to a 224% increase in impressions and 104% more total clicks
Euphoriel partnered with Top Draw to break out of the crowded skincare market. By focusing on “Topical Authority” rather than just product listings, we helped their site become a go-to resource for face and body oil education, resulting in a massive surge in visibility and organic engagement.
Key Stats
- Total Impressions surged by 224%.
- Total Clicks increased by 104%.
- Average Search Ranking jumped from 12th to 7.7th rank.
- One article went viral, being viewed 88,543 times (and counting).
Services
- SEO Strategy & Topical Mapping
- Content Creation (25 High-Intent Pages)
- Content Editing & Brand Voice Refinement (50 Pages)
- Internal Linking Strategy
- Topical Authority Building
Challenge
Euphoriel Beauty offers high-quality products, but they were virtually invisible online due to a common e-commerce hurdle: low organic visibility in a highly competitive niche.
While their website was beautiful and their branding was strong, search engines like Google didn’t see them as an authority in the skincare space. They sold products, but didn’t offer much information to potential customers about their skincare concerns.
To make things more complicated, their website’s product template made direct optimization of products difficult. They needed a new approach.
Their brand aesthetic was strong, and customers loved them, but growing outside of their region was posing a challenge. They needed an improved website and a better shopping experience for customers.
We needed a strategy that would:
- Increase brand awareness without relying solely on product page rankings.
- Establish Euphoriel as a trusted expert in skincare science.
- Create a “halo effect” where new content would lift the rankings of the entire domain, including the homepage.
Our Solution
Euphoriel Needed to Become the Skincare Expert that Search Engines Trust
Rather than fighting technical template limitations or redesigning a website from scratch, Top Draw pivoted to a content-led growth strategy focused on Topical Authority. By answering the specific questions shoppers were asking, we positioned Euphoriel as the definitive source for skincare education.
Phase 1: Strategic Content Creation
We developed 25 new educational pages about topics their customers would ask about, like:
- Which oils won’t cause breakouts for people with acne
- How Sea Buckthorn oil can reduce dark spots
- How to mix different face oils for your specific skin type
Phase 2: Fact-Checking and Brand Refinement
Once the high-converting site was live, we shifted focus to strategic traffic to ensure the brand maintained a professional and trustworthy tone, we audited and edited 50 existing pages.
We corrected factual errors and toned down exaggerated language to ensure the content met the high standards of “E-E-A-T” (Experience, Expertise, Authoritativeness, and Trustworthiness), the gold standard for Search Engine Optimization.
Phase 3: Building Internal Authority
The new pages were strategically interlinked with each other and existing product pages. This helped search engines understand the relationship between the educational content and the products, making it easier for all pages (including the homepage) to rank higher.
The Results
The impact of the work was immediate and sustained.
While the homepage remains a top performer, the newly created Insight pages now drive the vast majority of the site’s total impressions. One specific page regarding non-comedogenic oils achieved over 88,000 impressions, acting as a massive “top-of-funnel” magnet for new customers.
Based on tracked results, Euphoriel achieved:
- Total Impressions surged by 224%.
- Total Clicks increased by 104%.
- Average Search Ranking jumped 35% higher.
- One article went viral, being viewed 88,543 times (and counting).
Euphoriel has not only built their own online authority through this strategy, but they’ve also increased their product sales.
“Before working with Top Draw, we struggled with being seen online. We were stuck trying to compete with massive skincare brands and getting nowhere. Top Draw knew what to do right away. They guided us in creating content that actually helped people by answering the real questions our customers were asking. The results blew us away. In just a few months, our website traffic more than doubled, and our sales increased. But what really matters is that customers trust us enough to try our products, and we can proudly stand behind the quality of our products, so they come back for re-purchases! Top Draw helped us build something sustainable. Our content keeps working for us every single day, bringing in new customers who are already excited about what we offer. We recommend Top Draw to anyone who relates to feeling drowned out in a busy industry. If you’re a small brand trying to compete in a crowded space, Top Draw knows how to make you stand out!”
— Euphoriel Beauty
Impact
Euphoriel Beauty now has a website that works for them 24/7. By becoming a trusted source of information, they’ve created:
- A website that actively brings in new potential customers: The educational articles bring thousands of people to the site who are actively looking for skincare solutions.
- Better search engine rankings: The strong educational content helped even their homepage rank higher on Google and other search engines.
- Real trust with customers: People now see Euphoriel as skincare experts, not just another online store.
This case study demonstrates how Top Draw can combine content strategy, SEO expertise, and practical training to create lasting impact.
Whether you sell skincare, home goods, or anything in between, we’ll help you:
- Find the gaps your competitors are missing
- Create content that attracts ready-to-buy customers
- Build trust that turns visitors into loyal fans
- Grow your traffic without relying on paid ads
Bottom line: we can help you develop topical authority in your industry. And when you’re seen as an expert, selling gets a whole lot easier!
