Lost at Sea? 4 Signs You Need a Digital Marketing Agency
Written by Rachel Richards
You’ve got big aspirations for your business. You want to connect with your target audience, beat the competition, and ultimately, drive growth. But, you may not know how to get there. These are all major signs that you need a digital marketing agency.
As a busy professional, you may lack the time, people, and expertise to promote your business effectively. We often hear about our clients’ experiences and struggles firsthand, so here are some telltale indicators that it’s time to bring a digital marketing agency on board.
You’re launching or reaching a turning point in your business
Marketing always stems from a business goal or need. For example, you could be a start-up that’s looking to build awareness for what you offer. Or, if you’re more established, your sales or market share may be waning, and you need a way to boost results. A digital marketing strategy zeroes in on these business objectives to create a plan for success. It includes:
- Measurable digital marketing objectives
- Audience insights
- Industry and competitive gap analysis
- Winning market position
- Research-backed digital marketing tactics
Many of our clients don’t know where to start, but that’s where a digital marketing agency comes in. We’re experts at listening to and understanding your business problems, creating a targeted strategy, and then launching and monitoring your campaigns. Our team builds your digital marketing roadmap, and we take away the stress of managing it. (Phew!)
You lack digital marketing knowledge, or the people to do it
In many companies, one person or a small team is tasked with the catch-all job of “marketing”. These folks may have broad knowledge or a decent understanding of concepts like the Four P’s. But, a digital marketing agency is armed with a whole team of educated and experienced pros:
- Marketing strategists
- Digital marketing and SEO specialists
- Content writers
- Social media managers
- Graphic designers
- Web developers
- Account and project managers
Your team may feel overwhelmed about shouldering all those responsibilities. Thankfully, digital marketing agencies have people who bring degrees, diplomas, certifications, and many years in their specific fields. That’s a lot of subject-matter experts in your corner!
You can trust a digital marketer with Google certifications to drive measurable results based on industry best practices. Much like you can trust a professional designer to produce stellar websites and ad campaigns, a writer to create engaging and SEO-friendly content, a social media manager to shape a thriving online community, a web developer to build top-notch code—and the accounts team to manage it all with ease.
You need to make the most of your budget
Speaking of hiring people, you may find yourself pondering the age-old decision: You have $XX,XXX for your annual marketing budget. Do you hire a marketing manager for that salary, or do you sign on with an agency for monthly services?
If you have legal needs, you can hire a lawyer, or an entire law firm. Same with accounting: Hire an accountant, or a whole accounting firm. Digital marketing is no different. As qualified as a marketing professional is, no one can do it all. By hiring an agency, you get a full-blown experienced team who is ready to tackle your digital marketing challenges. And, in the vast majority of cases, we’re able to make it work within your budget.
Competitors are outpacing you
Has the competition already adopted a digital marketing strategy, and you feel like you’re behind the eight ball? This is a common concern for many of our clients.
It’s especially true in the tech and start-up industry, which is booming in our home province of Alberta. New businesses are adopting a digital-first marketing strategy, creating a first-mover advantage and eating up market share.
If this is happening to you, it’s time to take the plunge! Our team undertakes intensive research and strategic thought to understand your “why” and what sets you apart from your competition. Then, we launch the right digital marketing activities to play to your strengths and fill in your competitors’ gaps.
Ready to hire a digital marketing agency?
If any of the above applies to you, take this as a sign to work with us. Our enthusiastic experts love nothing more than helping passionate businesses thrive online. Let’s book your free 30-minute consultation today.