How to Change Your Google Business Profile Photo in 2025

There has been a lot of buzz around changing Edmonton’s Google profile photo, which serves as the visual representation of the city in Google search results and significantly influences how users perceive the city online.

Creating or claiming a Google Business Profile allows you to submit your business location to Google, which makes your business appear in local search results and on Google Maps. This digital listing serves as your business’s official presence on Google’s platforms and acts as a critical touchpoint for potential customers who discover your business through Google Search or Maps.

Changing a Google Business Profile photo requires patience and attention to detail, but the right photo strengthens your local search presence. A professional and relevant image on your Google Business Profile listing impacts your business’s visibility and customer perception in online searches. The right profile image can increase engagement and help establish your brand identity in the digital marketplace. Understanding how to effectively update your Google Business Profile photo is essential, as the process requires following specific steps to ensure Google properly implements your updates.

Here are the steps to update your Google Business Profile photo:

Log in to Google with the email address listed as your Google Business Profile administrator or owner
Verify your business through Google’s verification process, which may involve receiving a verification code by postcard, phone, email, or instant verification depending on your business type
After verifying your business, optimize your listing to ensure your company ranks well in local search results by completing all profile sections including business hours, services, and contact information
Ensure your photo meets Google’s current technical standards:
- Format: JPG or PNG
- Size: Between 10KB and 5MB
- Minimum resolution: 720px tall, 720px wide
- Recommended: Square format at 1:1 aspect ratio
Access your Google Business Profile dashboard and navigate to the Photos section
Upload your new profile photo or logo through the designated upload area
Select the appropriate photo category (logo, cover photo, interior, exterior, team, products, or services)
Wait for Google to review and approve your photo, which typically takes 1-3 business days

If you need to remove or replace existing photos on your Google Business Profile:

Navigate to your Google Business Profile and locate the Photos section
Find photos uploaded by your business that you want to remove or replace
Click on the photo and select the delete or replace option from the menu
For photos uploaded by customers or third parties, you can suggest edits or report inappropriate images through the “Suggest an edit” feature
Submit feedback explaining why the photo should be removed (irrelevant, low quality, violates guidelines, etc.)
Google reviews these requests within 1-2 weeks, though complex cases may take longer
If your initial request is not approved, you can resubmit with additional context explaining the issue

Best practices for your Google Business Profile photos:

Upload high-quality, well-lit photos that accurately represent your business
Include multiple photo types: logo, cover photo, interior shots, exterior views, team photos, and product images
Update photos regularly to keep your profile fresh and engaging
Avoid photos with heavy filters, watermarks, or promotional overlays
Ensure your logo is clear and recognizable at small sizes
Use authentic photos of your actual business location and team rather than stock images
Monitor and respond to user-contributed photos to maintain your profile’s accuracy

Working with digital marketing professionals to optimize your Google Business Profile:

If you work with a digital marketing agency such as Top Draw, the process of managing your Google Business Profile becomes more streamlined through expert guidance and ongoing optimization. Professional agencies bring experience with Google’s best practices and can help you develop a comprehensive local SEO strategy that extends beyond just photo management. Your Google Business Profile photo plays an important role in brand recognition, as it’s often the first visual element potential customers associate with your business online.

Need help optimizing your Google Business Profile?

Give us a shout if you want to learn more about managing your business presence on Google and improving your local search visibility!