April 17, 2017

Learn More About Content Strategy & Design

Interested in learning more about the world of content strategy and design?

Jacob and Carissa are presenting at Digital Alberta’s and IABC Edmonton’s Forward Thinking event on April 28th!

What is User-Focused Content and Design?

User-focused content and design means you aren’t just simply communicating what you want your users to know. If your content is relevant, meaningful and designed in a way that users want to consume information – you avoid one-way communication (shouting information at your users without considering what they want to hear).  

So, what if you decide to design your website and create content without consulting users?

Users will simply leave your site with a bad taste in their mouths – which means you have annoyed your audience and that could harm your brand.

Who should attend:

  • Communications Professionals
  • Content Strategists
  • Digital Strategists
  • Designers

Why you should attend:

By incorporating your brand values to your overall design and content approach, you’ll be that much closer to satisfying your users needs.  Bottom line – user focused content and design saves you money along with a whole lot of frustration!  

What you’ll walk away with:

  • A good understanding of what designers and content strategists do
  • Why it’s important design and content work together
  • A process for creating user-specific content designed for real users
  • Using brand values to inform design and content decisions

Get your tickets here.

Want to chat more about content and design? Give us a shout, we love talking about this stuff!

Know What’s Next
from Top Draw