Discover Our New Brand & Website

Written by Rachel Richards

If 2020 has taught us anything, it’s that change is the only constant, especially in the digital landscape. This is why we’re so excited to share our revamped website and brand with you.

Over the past several months, it’s been very rewarding to take our new identity from a concept to a real online presence. Now that we’re officially live, we’re thrilled to present a behind-the-scenes look at the inspiration behind it all.

Know what’s next

Since opening our doors in ’93, we’ve witnessed every wave of the internet. The dotcom bubble, Y2K, the rise of social networks and the advent of the smartphone.

Through it all, we’ve had to be adaptive. We’ve had to stay on top of the latest tech, while proactively shaping the brands of tomorrow.

This mindset is exactly what inspired our tagline, “Know what’s next”.

Knowing what’s next means embodying a changemaker’s mentality.

It means grounding every effort in strategy, while asking the big questions before acting. It means shaping compelling stories to attract loyal brand communities. It means finely tuning digital technology to connect with those that matter most, in ways that win them over.

By knowing what’s next, we elevate brands through emerging digital experiences. This purpose powered us 27 years ago, but clarifying it now keeps us exploring the edge today, and for decades to come.

Reimagining our logo

After crafting our brand ethos, it was time to create our new visual identity.

We were ready to go all in. A modern aesthetic was essential to capturing the revolutionary notion behind our brand.

For the wordmark, we went with a clean and contemporary typeface in all caps.

We built our icon with a golden ratio, which represents our drive to elevate ourselves and our clients to a whole new level.

Unexpected and bold, the bright coral and grey palette reflects our passionate approach to brand-led digital experiences.

Our photos offer an elevated look at technology, lit up with kaleidoscopic floods of colour.

Rebuilding our online address

Now, with a changemaking brand, we were eager to transform our purpose into pixels.

A new website was the perfect opportunity to showcase our technical chops. From the editorial team photos to the engaging case studies, each detail speaks to the idea of digital evolution.

And yes, our new online address has some impressive bells and whistles, but its function is the most vital part.

It connects our enthusiastic team of creatives and consultants with you—so we can get to the great work of growing your brand online.

Let’s get reacquainted

With a new brand and website in the books, we’ve got some exciting content coming your way.

Keep an eye out for more blog posts packed with the latest insights and trends.

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Know What’s Next
from Top Draw