Content and SEO Strategist
Credentials
- Master of Arts in Professional Communication, Royal Roads University
- Bachelor of Arts in English, University of Alberta
- Diploma in Public Relations, MacEwan University
The strongest content starts with understanding the audience. Who are they? What do they need to hear? What problems are they trying to solve? Daniella has spent her career helping organizations answer those questions and find the right words for the right moments.
With experience in crisis communications, content strategy, media relations, and stakeholder engagement, Daniella brings a clarity-first approach to websites, blogs, social media, and digital campaigns. As a Content and SEO Strategist at Top Draw, she is passionate about turning complex information into simple, useful content that helps audiences understand, connect, and take action.
She gets genuinely excited about drafting pages of content, believes most messaging problems are audience clarity problems in disguise, and will happily explain why proper SEO is about more than just keywords.
Outside of work, you can find Daniella walking her Bernedoodle, Oakley, cheering on the Edmonton Oilers, or trying out local coffee shops in whatever neighbourhood she happens to be exploring