Bee Kind Honey: Sweet Transitions & Buzzing Sales for an Artisanal Brand
How Top Draw Crafted a Shopify Foundation to Drive a 1,600% Explosion in Sales
Bee Kind Honey Infusions needed a digital marketing partner capable of taking their premium, eco-conscious brand to the next level while managing a major platform migration. Top Draw stepped in to prove that moving away from a restrictive website platform doesn’t have to stall your momentum—it can actually break your previous sales records.
Key Stats
- 1,600% Explosion in Total Sales: Our complete digital overhaul and Shopify launch unlocked massive e-commerce revenue growth.
- 265% Increase in Sessions: Targeted paid advertising brought a huge influx of high-intent, health-conscious shoppers to the new store.
- 600% Surge in Orders: By removing checkout friction, we turned casual browsers into enthusiastic buyers.
- 78% Higher Conversion Rate: A streamlined user experience made discovering and buying premium honey varieties easier than ever.
Services
Challenge
Bee Kind Honey was ready to scale. Led by founder Kirsten Brolin out of Vernon, BC, the woman-owned brand had a loyal following for its pure Canadian wildflower honey and innovative gourmet infusions—even pioneering sustainability with eco-friendly pouches that cut their packaging carbon footprint by up to 80%.
The problem? Their existing WIX website lacked the SEO foundation, UI/UX layout, and social optimization required to drive serious growth. To capture the domestic market and prepare for a future push into the U.S., Bee Kind needed to migrate to Shopify.
Switching website platforms can feel like moving houses during a storm. The Bee Kind team knew what they wanted—to position themselves as the benchmark for sustainable honey and launch a new line of Honey Vinaigrettes—but they needed a partner to build a rock-solid Shopify foundation, optimize it for search engines, and teach them how to run the advertising engine themselves.
We needed a strategy that would:
- Increase brand awareness without relying solely on product page rankings.
- Establish Euphoriel as a trusted expert in skincare science.
- Create a “halo effect” where new content would lift the rankings of the entire domain, including the homepage.
Our Solutions
A Sensory Content Strategy
We helped establish a “Confident & Refined” yet “Sensory & Culinary-Focused” brand voice. Our content strategy strongly highlighted Bee Kind’s True Source certification and the environmental benefits of their flexible pouch packaging, building deep trust with eco-conscious shoppers.
The Seamless Shopify Migration
Our design and development team executed a meticulous migration from WIX to Shopify. We audited the old site’s friction points, simplified product discovery, and designed a warm, artisanal, and eco-conscious shopping flow that aligned perfectly with the brand’s premium identity.
SEO & Technical Precision
We didn’t just move the site; we supercharged it. On-page, we optimized title tags and meta descriptions with high-value keywords like “Premium Canadian Honey” and “Gourmet Infusions”. Technically, we tuned mobile responsiveness, optimized site speed, submitted clean XML sitemaps, and integrated Google Merchant and Manufacturer Centers to secure maximum visibility.
“Set Up & Train” Ad Empowerment
Instead of keeping our digital marketing secrets locked away, we adopted a collaborative approach for their launch. Top Draw did the heavy lifting by fully setting up their paid advertising accounts and tracking infrastructure. Once the engine was built, we provided comprehensive, hands-on ad training to empower the Bee Kind team to confidently drive their own paid traffic and manage campaigns post-launch.
Sales over a 3 month period. Can you tell when the website was launched?
Impact
By partnering with Top Draw, Bee Kind Honey turned a complex website migration into a record-shattering success. Instead of losing traffic during the platform switch, the new Shopify site instantly resonated with consumers.
With sessions up 265% and a 78% higher conversion rate, the site became a high-efficiency sales tool. The staggering 1,600% increase in sales and 600% jump in orders proved that when you combine a premium product with a frictionless user experience, the results are incredibly sweet. Bee Kind Honey now possesses the digital foundation and internal skills to confidently crush their long-term goal of expanding across North America.
Need a partner who listens (and actually delivers)?
If your current website feels more like a roadblock than a runway, let’s chat. We’ll handle the heavy lifting so you can handle the growth.