Local Service by Google Ads and the Google Guaranteed Badge
Google Local Service ads with the Google Guaranteed badge are available for specific home service industries. Small businesses offering residential HVAC services, plumbing services, locksmith services, or electrical services can benefit from this specialized advertising format on Google’s local search advertising platform. Visit Local Services by Google to check business qualification for the Google Local Services program.
If you receive the message that this Google advertising service is unavailable in your geographical area, don’t worry. Top Draw digital marketing agency can contact Google advertising representatives on your behalf to determine Google Local Services setup possibilities before they expand this advertising option to all service providers.
Why Google Guarantee Benefits Home Service Businesses
Google Local Service ads generate high-quality customer leads directly from Google search through these specialized advertising formats. The Google Guaranteed badge provides customer trust signals that increase conversion rates for home service businesses.
Understanding Google Local Service Ads Features
Google Local Service ads provide the Google Guaranteed badge – a customer trust signal indicating Google will financially guarantee your home services up to $2000CAD if customers are dissatisfied with completed service work. The Google Guarantee program protects customers while building credibility for participating service businesses.
When potential customers search Google for home services like “locksmith in Edmonton,” they see prominent Google Local Service ad results like this:
Custom Landing Page Features in Local Services Advertising
Users can call the provided phone number from this Google Local Service ad. They can also click into a custom landing page included with the Local Services advertising account. The custom business listing includes phone number and business details to help potential customers make informed service decisions.
Home service businesses pay Google advertising fees only when users phone the business through the Local Service ad. The phone number in Google Local Service ads and business listings is a custom tracking number provided by Google’s advertising platform.
How Google Handles Guarantee Claims Process
When customers file claims for poor home service work, Google does not instantly provide $2000CAD compensation. Google contacts the service business to gather service work details, assesses the customer complaint situation, and determines appropriate resolution. How guarantee claims affect Google Local Service Advertising accounts or Google Guaranteed Badge status remains undisclosed by Google.
Evaluating the Benefits of Google Local Service Ads
This Google Local Service ad format appears above traditional Google search ads and organic search listings. This positioning makes Local Service ads prime digital real estate for home service businesses.
The Google Guaranteed badge leverages customer preference for Google-guaranteed home services over non-guaranteed service companies. This trust signal increases customer confidence in choosing participating businesses.
These Google Local Service ads launched in San Francisco in 2015 and have expanded across North America. The USA offers more home service industries for Google Local Service ads, while Canada currently provides residential HVAC services, plumbing services, locksmith services, and electrical services only.
Google Guaranteed Badge Requirements
Google introduced these Local Service advertising options to Canada in late 2018 in Vancouver and Toronto. Despite slow geographical expansion, these Google advertising formats are permanent fixtures in search results.
The deliberate rollout reflects Google’s guarantee requirements – home service businesses must apply and prove their professional reputation. This vetting process makes the Google Local Service ads appealing to business owners and potential customers.
Unlike Google Ads which anyone can create, obtaining the Google Guaranteed badge requires navigating Google’s application process successfully.
Navigating the Google Local Service Ads Setup Process
Visit Local Services by Google to begin the application setup process for your home service business.
If you receive the unavailable service message, the application process has begun. Submit your business request for Google Local Services availability notifications.
Top Draw Clients Can Leverage Our Google Relationship
Call Google at 1-833-252-9859 between 9am – 9pm EST to inquire about immediate Google Local Services setup. Results vary for businesses not currently advertising on Google’s platform. Top Draw clients can leverage our Google advertising relationship – we can call Google representatives on your behalf to initiate the application process.
Essential Application Requirements for Google Local Services
Google will ask numerous questions about business goals and desired revenue increases through Local Service advertising. You need current certificate of insurance documentation for the application process.
Top Draw identified certificate of insurance as a common application pain point. Despite extensive business insurance coverage, the insurance certificate must include “General Aggregate” coverage information. Google requires minimum $200K coverage in this insurance field. If your insurance company left this blank, request completion and explain it’s required for Google Local Service advertising account application.
Background Check Requirements for Service Providers
Prepare for comprehensive background checks through Google’s verification process. Complete background checks for business owner, business entity, and all residential service employees through biz.procheckca.com.
*Helpful Tip* Local Services by Google must sync with your Google My Business listing. Set up your Local Services account with the exact email that is primary for your Google My Business listing.
Setting Up Your Local Service Business Profile
Google sends setup completion email after application approval. Click the email link and create your local service listing webpage. Add professional photos and business bio to the Google Local Service ads profile.
In the service area section, add postal codes for target geographical areas. Google pulls all postal codes when adding by city name. Remove less desirable service areas based on income demographics or home age in this targeting section.
Review job types and determine which home service categories benefit your business for Local Services ads bidding strategy.
Final Steps to Activate Local Service Ads
To activate Local Service by Google ads, log into the advertising account, navigate to license and insurance section, and accept terms and conditions.
Add your payment method in the billing section to complete the Google Local Services account setup.
*Helpful Tip* Google representatives report Local Services account login issues for some users. If you struggle to log in, try opening an incognito browser window – this resolves most login issues.
Optimizing Your Google Local Service Ad Performance
Like Google Ad accounts, Local Service advertising requires ongoing management and optimization. Monitor advertising performance once your home service business is approved and running Local Service by Google ads.
Performance Monitoring and Cost Management Tips
Dispute spam calls or calls from outside your designated service area through the Local Services platform. Perform regular optimizations for budget maintenance and ensure service job bids justify Google’s cost per lead charges. Avoid paying $50 cost per lead for customers requesting $25 home services. Google recommends diligent performance monitoring, especially during the first few months of Local Service advertising.
Expert Assistance for Google Local Service Ad Management
We help home service businesses establish Local Services ad accounts with Google Guaranteed badges. Call us at 780-429-9993 to discuss how we can help your service business get set up and win new customers through Google Local Service advertising.
Expanding Horizons: Future Services for Local Ads
The USA currently offers these home service industry categories for Google Local Service ads:
- Locksmiths
- Plumbers
- Garage Door
- Electricians
- HVAC
- Air Duct Cleaner
- Appliance Repair Service
- Auto Glass Service
- Auto Service Technician
- Carpet Cleaner
- Event Planner
- Handyman
- Home Improvement Pro
- House Cleaner
- Junk Removal Provider
- Lawn Care Provider
- Mover
- Painter
- Pest Control Technician
- Pet Care Provider
- Pet Groomer
- Photographer
- Roadside Assistance Service
- Tree Service Provider
- Tutor
- Upholstery Cleaner
- Water Damage Service Provider
- Window Cleaner
- Window Service Provider
When these additional home service industry categories will be available for Canada remains unknown. The search results landscape is changing as Google innovates to help local businesses promote their services while increasing advertising revenue.