September 29, 2017

Google Partner B2B Marketing Event Highlights

Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager shared best practices, tools, and strategies to leverage smarter digital advertising efforts at our Google Partner Event on September 20th. 

Here are the main highlights from the event:

  • The majority of decision makers will be millennials & Gen Z by 2020
  • B2B customers are making 75% of buyer decision before engaging with a company
  • 80% of customers use 2 devices during their buying journey
  • 20% of all searches are by voice via mobile or Google Home 
  • Every minute, 400 hrs of video are uploaded and 2.4 million searches happen online

Join us on October 18th for a Google Partner Event focused on healthcare and insurance!

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