Google AdWords & PPC Management
A great AdWords campaign starts with exceptional keyword-driven content, populated by the most relevant and competitively searched terms. Inspiring call to action and getting more traffic to your site — instantly — will generate the highest ROI. With in-house Google certified employees in Adwords & Analytics, along with a dedicated team of creative strategists, we produce high ranking, focused ads that reach the target audience and drive conversions.
Remarketing turns previous visitors into returning buyers. Track your previous site visitors and draw them back in by strategically displaying your ads as they browse other sites. Through innovative know-how, we tag pages of your site to correspond with the services you wish to promote, so your brand is always in view – and when your previous visitor is ready to buy, you’ll only be a click away. Find out more about remarketing.
YouTube is the second most popular search engine globally, and it offers the opportunity for you to do TV-like advertising to very specific demographics. The effectiveness with YouTube is often better than traditional media sources because it offers such personalized targeting options. More information on video advertising.
Ongoing Optimization, Reporting, and Monitoring
A campaign is only as impressive as its relevancy and effectiveness after it’s gone live. That’s why ongoing monitoring, testing, and reporting is embedded in our daily routine to continuously improve your campaign’s performance, source new opportunities and ultimately maximize the value you’re getting for your marketing budget.
Digital Media Buying Edmonton
Media and online ad buying has changed with the introduction of online platforms. Online Ad Buying offers excellent tracking capability, the ability to change budgets on the fly, and incredible reach. Top Draw can help you with your Edmonton, Alberta, or Canada wide online media buying with planning, execution, and reporting support. If you have a media planner in-house, but still need help with executing the digital media buy, Top Draw is here.
Online Media Planning, Implementing and Reporting
Top Draw can help you achieve your objectives through digital media buying by:
- Planning out a stand-alone ad campaign or a full season, providing budget recommendations,
- Designing creative for the campaign
- Performing the buy online with manual placements, programmatic, or anywhere in between.
- Working alongside a traditional campaign component performed in-house or by another agency
- Reporting on results
Ad Buying on the Most Popular Digital Platforms
Top Draw works with a variety of platforms to perform ad buys. We are well versed in Google Search and Display networks and we’ve also seen great success planning out online ad buying on YouTube. With well-defined personas, we’ve also seen excellent results with social advertising via Facebook.
Top Draw’s expert team is fluent with these online advertising platforms:
- Google AdWords
- Google Display Network & YouTube
- Bing Ads
Want to take the next step? Contact Top Draw to plan out your next online media buy.