Navigate the digital landscape—and grow.

Creating and managing your digital strategy is a competitive decision. Digital is the direction.

The speed of technological development and the shifts in customer behaviour has never been so high—or fast. From new website approaches to social media ads to mobile, companies find endless marketing pitfalls in their attempts to promote their brands and stay digitally relevant.

Enter the Digital Strategy

A digital strategy gives you a comprehensive view of your online and offline competitive landscape, presenting you with the digital tools and direction to gain and maintain your desired position in the marketplace.

Leverage Digital to Reach People

It’s important to remember that with digital data, channels and tools, your target is your very human prospect or buyer. We use research and data synthesis methodologies to determine the best areas to engage prospects and motivate conversion—in a real-world way.

Plan for Dominance

A digital strategy is the understanding that we can leverage digital technologies and the power of the Internet to create explosive growth opportunities. Our action plans give ongoing guidance and well-defined performance measurables to ensure your expectations are being met.

A digital strategy ensures that no digital opportunity is ignored and no digital initiative you take is ever wasted.

Customer Journey Mapping visually shows how a customer interacts with your business or product in order to diagnose how to select the best marketing channels and opportunities. For example, if you’re selling a car and you know that your users feel overwhelmed comparing vehicles, you could create an article or special comparison feature on your website or use comparison messaging in your ads for those users. Customer Journey Mapping is a crucial way to build a complete marketing plan to target specific customers.

Customer Journey Map

Typically, you’d build a customer journey map when you have multiple touchpoints across different business units or departments or channels. When the problem is unclear and you’re not sure what marketing is best, journey mapping helps add clarity and diagnoses where the problem is. Journey mapping is your first step to understanding how to get users to convert and move down the funnel.

What can I use Journey Maps For?

Journey maps are customized to the touchpoints that you’re trying to add light to and the behavior you’re trying to encourage. Journey maps can be created for campaigns, websites, functions or features within websites, entire customer lifecycles, product/sales lifecycles, or event lifecycles. So they’re pretty flexible and useful for really understanding the correct work to perform.

Journey Maps help you understand customers’ overarching attitudes towards your company, where their pain points are, and what they do as they interact with you.

Let’s talk.

Get in touch with Gilles to find how to build your brand online using digital strategy.