Westcon Precast
SEO Success

Westcon Precast Inc. is a family owned and operated manufacturer and distributor of precast concrete products. The company maintains a set of high standards for its products and processes and requires a website that is optimized to meet these standards and deliver qualified business leads.

Westcon Precast landing page tablet mockup

Project Goals

Primary: Increase number of commercial and industrial sales leads by increasing phone calls and form fills on the Westcon website

Secondary: Increase number of consumer and residential sales leads by increasing phone calls and form fills on the Westcon website

227%
increase in landing page views for water cistern product page

126%
increase in landing page views for sump product page

26%
increase in leads

Solution

With a focus on products, Top Draw implemented a SEO strategy to better promote individual product pages in organic channels. Optimized web content was developed and implemented and a detailed heuristic evaluation was conducted with site improvements implemented. Optimizations maintained a local-SEO approach, ensuring that Westcon Precast achieved a strong local presence for their locations in Edmonton and Calgary.

Westcon Precast landing page phone mockup
  1. SEO Strategy
  2. Optimized Web Content
  3. Detailed Heuristic Evaluation
  4. Local-SEO Approach

Impact

Westcon Precast has achieved and maintained top position on organic search results for Calgary and Edmonton based product searches on Google. Through improved website content, Westcon Precast saw a 227% and 126% increase in landing page views for the water cistern and sump product pages in August 2018, compared to August 2017, respectively.

28%
increase in organic/Google My Business traffic August 2018 compared to August 2017

48%
increase in organic landing page sessions related to product pages