Westcon Precast Inc. is a family owned and operated manufacturer and distributor of precast concrete products. The company maintains a set of high standards for its products and processes and requires a website that is optimized to meet these standards and deliver qualified business leads.
Primary: Increase number of commercial and industrial sales leads by increasing phone calls and form fills on the Westcon website
Secondary: Increase number of consumer and residential sales leads by increasing phone calls and form fills on the Westcon website
With a focus on products, Top Draw implemented a SEO strategy to better promote individual product pages in organic channels. Optimized web content was developed and implemented and a detailed heuristic evaluation was conducted with site improvements implemented. Optimizations maintained a local-SEO approach, ensuring that Westcon Precast achieved a strong local presence for their locations in Edmonton and Calgary.
- SEO Strategy
- Optimized Web Content
- Detailed Heuristic Evaluation
- Local-SEO Approach
Westcon Precast has achieved and maintained top position on organic search results for Calgary and Edmonton based product searches on Google. Through improved website content, Westcon Precast saw a 227% and 126% increase in landing page views for the water cistern and sump product pages in August 2018, compared to August 2017, respectively.