Cummings Andrew Mackay LLP

Transitioning from Traditional to Digital Marketing Success

Cummings Andrew Mackay LLP (CAMLLP), one of Edmonton’s leading injury law firms, has been servicing clients for over 50 years. When traditional print ads and online directory advertisements, such as Yellow Pages, failed to market their services successfully, they turned to Top Draw. Our challenge: to deliver the adequate returns and measurable results they were expecting.


CAMLLP’s business continues to grow due to effective lead generation techniques on their website. They also maintain consistently high rankings on search engine results for the keywords that matter to them, and have formalized an ongoing partnership with Top Draw as a monthly consultation client.

  • 60.36% increase in phone calls
  • 89.47% increase in form submissions
  • 36.52% increase in monthly website visitors

Advertising Dollars Better Spent

Top Draw’s team of strategists were better able to spend CAMLLP’s advertising dollars by bringing customers directly to the website through targeted Google AdWord campaigns. No longer is CAMLLP paying a fixed advertising fee without results—now they’re only paying when a qualified prospect clicks and visits their site.


Moving Away from Dead-End Advertising

Online business directory advertising models don’t fit today’s market. Today’s consumers search for services directly and want to learn about the source firsthand. Top Draw’s content and SEO strategists worked closely with CAMLLP through a detailed website audit—identifying both search term and content issues that were limiting the site’s ability to rank high on a search list.

From the results generated by the audit, Top Draw built a new website and optimized content for improved relevancy. Without a thorough website audit by online marketing experts, CAMLLP would have continued to hit dead-end advertising results.