Behrends Group of Companies

The Clearest Path to Digital Dominance

The Behrends Group of Companies has a long history in Edmonton, providing bronze plaques, memorial signs and custom metal architectural signage. With over 60 years of proven excellence and craftsmanship, Behrends has earned a reputation and clientele that stretches across the continent.

But, over the years, the team has awoken to the rise of digital marketing and the changing landscape in their industry. Eager to activate its new architectural signage and experiential graphic design companies, the team has a strong sense of the vision and direction of these companies, but needed support in defining the proper digital path to success.

Top Draw Digital Strategy

The Behrends team needed a roadmap to digital marketing that could be applied to their product and business rollouts. The Top Draw team prepared a digital strategy that:

  • Examined the competitive landscape
  • Identified opportunities in paid and organic media (Pay Per Click advertising, Remarketing and Search Engine Marketing)
  • Developed strategies to reach, acquire and retain customers and broaden the new brands
  • Applied tactics into an 18-month action plan
  • Examined the competitive landscape
  • Identified opportunities in paid and organic media (Pay Per Click advertising, Remarketing and Search Engine Marketing)
  • Developed strategies to reach, acquire and retain customers and broaden the new brands
  • Applied tactics into an 18-month action plan

A Digital Blueprint to Marketing Success

Through the strategies and tactics we provided, Behrends Group of companies has pushed their brand into key geographies and markets, focusing on specific buyer types and remarketing to previous site visitors to increase awareness and keep their brand top-of-mind.

The Behrends team has more than a road map and more than checkboxes of actions to follow. They are equipped with a sense of their buyers, their buyers’ expectations and behaviors. These factors, when weighed with consistent monitoring of search marketing and pay-per-click give detailed insights to where they need to be to maintain and grow market share.

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