EDMONTON, May 23, 2017– Top Draw Inc. today announced Adriel Michaud has been named President, effective immediately. As President, Michaud will be responsible for executing the day-to-day operations of the company, leading the executive team, and reinforcing values.
Michaud, a 9-year veteran of Top Draw, became partner in 2012, and has since served as Director of Online Marketing, which comprises of 10 staff and which accounts for 60% of the company revenue. This includes Top Draw’s most notable clients and brands. Under Michaud’s leadership, the Online Marketing team, Top Draw’s most profitable operating group, strategically expanded its brand portfolio and improved execution across its client roster. These actions helped drive solid topline growth and expanded Top Draw’s leading market share position in the digital marketing space in Alberta.
Michaud also played an instrumental role in leading the recently announced restructure of Top Draw’s staff and management team, in what will become a strong foundation for operational growth for years to come.
“Over nearly a decade, Adriel has built an impressive track record of strategic, operational and business accomplishments,” said Ken Jurina, Chief Executive Officer. “He has long been my trusted partner and advisor. Adriel has proven to be a successful and trusted leader and brings to this position a decisive vision and direction. His wealth of knowledge in digital marketing will be a valuable asset as we continue to accelerate growth through our 2020 Vision. I could not be more pleased about his appointment to this critical role at this important time.”
“I think one of the advantages Adriel brings is he refuses to spend an inappropriate amount of time looking backwards. He genuinely wants to move forward and open up new doors while doing new things. I fully expect that in five years we will look back on Adriel’s promotion as an excellent strategic decision that was the start of something special,” commented Christian Dendy, Top Draw’s Creative Director.
Reporting to Michaud will be Christian Dendy, Creative Director, who joins current Director of Strategy, Katherine Duffy. Concurrent to Michaud’s appointment, Mike Ausford will take on Michaud’s former portfolio as Director of Digital Marketing, after an impressive performance as Digital Marketing Team Lead with Top Draw.
“I am excited and honoured to take on this role, and look forward to partnering with Ken and our talented leadership team to deliver on our 2020 Vision and help accelerate the strategic actions we’ve outlined to reinvigorate creative strategy across our company and clients nationwide,” said Michaud.
About Adriel Michaud
Prior to his role as Director of Digital Marketing, Michaud served as Online Communications manager at Matrikon from 2005 to 2009. Among Michaud’s many accomplishments during this time was leading a 50% growth in leads primarily through digital marketing. Michaud is a Computer Engineering grad from NAIT, is certified with Google AdWords and Analytics, speaks Mandarin Chinese, and has created hundreds of digital marketing strategies.
About Top Draw
Founded in 1993, Top Draw has grown from a humble design studio to a fully integrated digital marketing agency. In that time, Top Draw has helped numerous businesses leverage the power of digital marketing and embrace the potential of the Web. Comprised of pragmatic creatives & practical strategists, Top Draw’s project teams are structured to work collaboratively with clients. Everyone participates, shares knowledge, and contributes to the success of the project.
At Top Draw, our commitment is first and foremost to our clients. Building a future-friendly digital strategy that grows with your business and contributes to its growth is our primary focus. Our insatiable appetite for success is what makes us tick, work tirelessly, and think creatively.
While we work hard for our clients, we celebrate our employees and encourage them to pursue their own personal wins. As our in-house war cry states, “For The Win!”
For more information please contact:
Director of Strategy, Top Draw Inc.
780 429 9993