I mean, do you really know them? Not just demographically, but what is driving them, what emotions did they have that led them to you and to use your products or services? Getting To Know Your Customer A business cannot rely on just the best practices to be successful anymore. Consumers have many choices and […]
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Marijuana legalization comes into effect this summer, and with strict laws and regulations around marketing and advertising – many retailers and distributors have quite the challenge ahead of them. Alberta is set to launch up to 250 cannabis retailers once legalization is finalized, and a single company cannot own more than 15% of the total […]
By Idris Fashan
In this second instalment of the Marketing Automation blog series, we unpack the process of implementing marketing automation in your email marketing. It takes some heavy lifting to get automation to work for you, but it can be a powerful tool in growing sales.
Advertising is a funny game. In the past, it was pretty straightforward: call up your local bus bench, billboard, TV, or Radio Account Manager, ask them for rates, sign a contract and you’re good to go. What has really changed with online is the capacity to report and track results with a finer degree of success, and the ability to customize delivery and messaging programmatically. So, what do we mean by programmatic, actually?
By Wilson Wong
Today’s post isn’t here to melt your brain with some brand new technology advancement, or to tell of some incredibly important algorithm change. The point of today’s post is to send a simple message and reminder.
By Ken Jurina
The Top Draw team has worked hard over the past decade to put both our Epiar technology and SEMPO Canada on the North American map. The SEMPO Canada Chapter (Search Engine Marketing Professionals Organization), founded by Alex Brabant and I in 2006, is a non-profit organization whose mission is to increase awareness and promote the […]