Content & Content Marketing | Marketing Technology | SEO & Online Marketing

For the Win Wednesdays 7 – Building Dashboards

By Adriel Michaud

In my opinion, the most insightful thing you can get out of Analytics is where your best traffic comes from. It arms you with the knowledge you need to optimize where you spend your marketing time and money. A basic goal oriented dashboard can help show where you’re making headroads and ground heady campaigns that aren’t getting any real traction. They can also be used to stave off the head honchos who want to pour more money into a losing strategy. Nothing cuts through BS like a pie chart. If you have active banner or other advertising campaigns on 3rd party websites, the “referring website performance” widget will be very interesting to you, because it compares apples to apples goal performance as well as visitors.

SEO & Online Marketing

For the Win Wednesdays 6 – Landing Pages

By Adriel Michaud

When analyzing onsite content, most people use the “All pages” report the most. It provides a good overview of how content is being used on the site, and can give insight into navigational changes. What it doesn’t do, is tell you which pages are attracting the most attention from off the site. Which pages get the […]

SEO & Online Marketing

For the Win Wednesdays 2 – Direct Traffic

By Adriel Michaud

Most of the time, direct traffic is pretty boring. In a perfect world, this should only show direct type-in traffic. Realistically, it’s influenced by a lot of other things that could be tracked like links in email signatures, email newsletters, offline print campaigns, flash or obfuscated advertisements on 3rd party websites, other weird links, or […]