In my opinion, the most insightful thing you can get out of Analytics is where your best traffic comes from. It arms you with the knowledge you need to optimize where you spend your marketing time and money. A basic goal oriented dashboard can help show where you’re making headroads and ground heady campaigns that aren’t getting any real traction. They can also be used to stave off the head honchos who want to pour more money into a losing strategy. Nothing cuts through BS like a pie chart. If you have active banner or other advertising campaigns on 3rd party websites, the “referring website performance” widget will be very interesting to you, because it compares apples to apples goal performance as well as visitors.
When analyzing onsite content, most people use the “All pages” report the most. It provides a good overview of how content is being used on the site, and can give insight into navigational changes. What it doesn’t do, is tell you which pages are attracting the most attention from off the site. Which pages get the […]
For those of you who have a substantial amount of mobile traffic, separating out mobile can help provide design feedback into what your mobile responsive website should display for mobile visitors, and where mobile considerations aren’t being used by the desktop crowd. First things first, do you get a lot of mobile traffic? To check, […]
In last week’s For the Win Wednesday, we learned about filtering for branded traffic. This week, we’re doing the exact opposite to find what keywords your visitors use that aren’t your brand name. This information is super important for SEO and tracking the impact of SEO on the website.
One of the coolest parts of Google Analytics is the Organic report. In this report, you can see the real queries that visitors used to get to your website. This data is, unfortunately, being pulled away more and more, but it’s still valuable to determine relatively how much search traffic is coming from keyphrases that […]
Most of the time, direct traffic is pretty boring. In a perfect world, this should only show direct type-in traffic. Realistically, it’s influenced by a lot of other things that could be tracked like links in email signatures, email newsletters, offline print campaigns, flash or obfuscated advertisements on 3rd party websites, other weird links, or […]
In our For the Win Wednesdays, I’ll be covering 1 new report or style of reporting in Google Analytics every week. While the GAIQ test is great for learning the inner workings of Google Analytics, I felt like there’s a shortage of help on what to look for. Basics like what a visit is will […]