Web Design

Moving from "Mobile Friendly" to Responsive Design

By topdrawinc

We told you that mobile usage was on the rise and we were serious! We’ve been crunching numbers and are finding that a lot of local businesses are seeing a significant increase in the percentage of mobile users visiting their websites. Throughout the coming weeks we’re going to be highlighting some of these industries to show you […]

SEO & Online Marketing

QR Codes – Cutting Edge Technology Demystified

By Adriel Michaud

Originally designed for use in tracking vehicles during assembly, two-dimensional bar codes (also called QR codes, matrix barcodes, or scanlife codes) have come into their own for unique marketing uses and more. The most popular variant is the QR code, with its distinctive three boxed corners. QR codes make a lot of sense where: Users […]

SEO & Online Marketing

How to Calculate the Value of a Webpage

By Adriel Michaud

Here’s the scenario. You’ve got a big fat website. It’s getting bigger and your navigation is starting to get jammed up. It’s time to make some hard decisions about which pages stay and which pages must go. But how can you decide? If you’re trying to determine the impact of a web page on a […]

Events | News | Presentations | SEO & Online Marketing

Google and SEMPO Canada Team Up

By Ken Jurina

The Top Draw team has worked hard over the past decade to put both our Epiar technology and SEMPO Canada on the North American map. The SEMPO Canada Chapter (Search Engine Marketing Professionals Organization), founded by Alex Brabant and I in 2006, is a non-profit organization whose mission is to increase awareness and promote the […]

SEO & Online Marketing

How to Pick a Good SEO Company

By topdrawinc

Searching for an outsourced SEO company can be a hard task. You want to make sure that you are going to see a return on investment on the money you are spending. You also want to make sure that the changes that your SEO company makes to your website aren’t going to cause your rankings […]

SEO & Online Marketing

A Simple Guide to Entry-level Keyword Research

By topdrawinc

At the very foundation of all SEO is your selection of words and phrases to target. Keyword research is vital in determining the ideal terms to try to rank on which will expose your site to the people looking for your specific product or service. No matter how well your website ranks in search engines, […]

SEO & Online Marketing

Google Like a Pro with Search Operators

By topdrawinc

For the average searcher, popping a query into google and hitting enter is as natural as brushing our teeth. But sometimes the results aren’t what we were looking for. You know the information is out there, but there’s a bunch of noise in the way. Don’t despair. You too can Google like a pro and […]

SEO & Online Marketing

To Blog or Not To Blog – That is a Relevant Question!

By Cindy Joly

“Oh, and we need a blog”.  That has become a standard request as we review requirements for new websites. And it’s often in that very context – one of the last components to be identified. While many forward-thinking companies suggest that they “need a blog”, few have actually formalized a plan, selected a designated writer(s) […]