News

Top Draw: New and Improved!

By Adriel Michaud

With an early entry into digital, Top Draw has always developed impactful marketing for our clients. Recently, we’ve made substantial strides building a culture and workplace that attracts the most talented digital marketing experts in the region. That culture focus has reaped benefits for us and our clients. When we see the drastic improvements we’ve […]

News

An Award Winning Creative Agency

By Christian Dendy

Standing on the ACE Awards stage on Saturday, April 7, 2018 marked an important moment in the history of Top Draw. As we enter into our 25th year in business, the agency (finally) won a few creative awards, including an ACE. In all fairness to past members of the creative team here, we haven’t ever […]

Events | News | SEO & Online Marketing

Google Partner Event

By Steffanie Vaugeois

We’ve got another private Google Partner Event coming your way on Wednesday, May 2 here at Top Draw. Topic: How to Organically Optimize your Google My Business Listing We’ll take a workshop approach and cover: -The Key Factors of Local SEO – How to optimize a Google My Business listing for the best results – […]

Agency Work Life | Edmonton | Events | News

Hats off to our Top Draw Team!

By Steffanie Vaugeois

Pop the Champagne!  We are on fire this past month at Top Draw! Our team has won creative awards with the Advertising Club of Edmonton’s ACE Awards, Muse Creative Awards and Hermes Creative Awards.  Are we proud? You bet we are! We won the ACE Award for best Logo/Wordmark on Saturday, April 7th. Took home three Gold and […]

branding | Edmonton | News | SEO & Online Marketing | Social Media Marketing | UX Design | Web Design

Marketing in the Alberta Cannabis Industry

By Alexandria Morrison

Marijuana legalization comes into effect this summer, and with strict laws and regulations around marketing and advertising – many retailers and distributors have quite the challenge ahead of them. Alberta is set to launch up to 250 cannabis retailers once legalization is finalized, and a single company cannot own more than 15% of the total […]

Research | User Experience

What Are Personas and Why You Need Them

By Carissa Ng

Personas are fictional representations of your users/customers that lay the foundation for understanding users as people. They represent relevant behavior patterns and visualize customer research in context of your business. By talking to real people, personas are documents that can be a helpful framework used to make business decisions that replace assumptions about what people […]

Research | User Experience

Usability Testing 101

By Carissa Ng

Improving your user experience starts with user research. Understand user motivations and reactions to using your product through usability testing. I covered a few reasons as to why you should consider user experience research for your website. User testing can play an important role in understanding and improving the way users interact with your product. […]