Technology

What Are Google Hosted Local Conversion Actions?

By Kathleen McDonald

What Are Google Hosted Local Actions? Local Actions are conversions that are counted when potential customers view an online advertisement and complete an action, like visiting the advertisers’ physical address. Local conversions are linked with Google’s other products and services. For example, you see an advertisement for Jiffy Lube Oil Change, a couple of days […]

branding

Brand Announcement

By topdrawinc

Top Draw is pleased to announce The Truuve Agency, A Brand Of Top Draw Inc. The Future of Automotive Marketing Excelling at providing Auto Dealership focused, full-service marketing for sales lead generation. Our vision is to be the premier automotive marketing agency in North America. We find customers. We help dealerships be found. We work […]

branding

A Long Term Relationship With Top Draw

By Laski Chung

It’s inevitable to have commitment issues with a third party vendor like an agency. It’s a lot to worry about; keeping up with trends, best practices, rapid and unannounced changes, interpreting mountains of data… Digital advertising can be a very daunting task. The upside to this is having us on your side! We help you […]

Research | SEO & Online Marketing

Competing in a Mature Industry – Craft Breweries & Micro-Distilleries

By Alexandria Morrison

Craft breweries and micro-distilleries have popped up all over the Greater Edmonton Area in the past few years. Based on recent trends, including larger disposable incomes and a shift in preferences, the “craft” alcohol market is forecast to see consistent growth in 2018-2019. To match increased demand for micro-brewed deliciousness, new players continue to enter […]

SEO & Online Marketing

Google for Jobs: Now in Canada

By Aly Angus

In a recent announcement mid-May, Google has jumped into the recruitment arena in Canada with Google for Jobs. What is Google for Jobs? Google for Jobs is an enhanced job hunting platform that aggregates listings from job boards and job listings on company sites. Google is trying to make the job hunt easier by neatly […]

News | Research

What is GDPR and how does it affect me?

By Merel Korenromp

You have probably heard about it – GDPR, aka ‘General Data Protection Regulation’, is a new European Union directive that is coming into effect on May 25, 2018. Its purpose is to unify data privacy requirements across all member states of the European Union (EU) and at its core it is a regulation that gives […]

SEO & Online Marketing

Life Events Now in Google AdWords

By Meg Timmons

Better late than never? That’s what many digital marketers are probably thinking with the recent, albeit delayed, life-event targeting update released by Google AdWords. This update now brings AdWords into the world of tailoring advertising campaigns based on key milestones customers live through. Social platforms like Facebook and Twitter have long been able to provide […]