Written by Top Draw guest contributor Sophorn Chhay
Did you know that an impressive 72 percent of today’s consumers want mobile-friendly sites? For years marketers have been trying to capture the ever-shortening attention of consumers. However, if you want to capture the attention of the 89 percent of recently polled participants who search for local businesses on a weekly basis from their smartphone, then you need to implement the following Facebook ad strategies.
Top Three Facebook Ad Strategies To Attract Mobile Consumers On A Daily Basis
Implementing an effective Facebook ad strategy is the key to attracting those elusive mobile consumers. In fact, Google recently reported that consumers spend an average of 15 hours per week researching products and services on their smartphones. With billions of dollars on the line, isn’t it time that you took Facebook marketing to the next level?
Strategy 1: Leverage the power of a custom audience(s).
You can gather customer data, CRM, and intent data to create custom audiences on Facebook. A custom audience allows you to send an advertisement that is directly targeted for the customer that you already know. In an environment where customers demand great experiences, it is your job to exceed their expectations by leveraging every piece of information that they give you to create highly customized advertisements that “speak directly” to their mindset. Through this targeted approach, your advertisements can reach people who are going to respond, and from their responses you can gather additional data to further find your brand’s ideal customer match.
Strategy 2: Generate better lead quality by using Facebook lead ads.
Whether you are in the B2B or B2C world, leads are a crucial component of successful advertising campaigns. However, gathering leads can be a tiresome process when most customers are remiss to filling out tedious mobile forms. Instead, you can use a Facebook advertisement to promote the same content, deliverable, or offer. When you use this feature, Facebook will auto-populate the mobile form with the information that it already knows about the potential consumer. Through this modern lead generation tactic, you can get quality customer data, while simultaneously removing the consumer’s biggest stumbling block from the equation.
Strategy 3: Use the audience network to your advantage with cross-channel marketing.
The beauty of this strategy is that you can reach people both on and off of Facebook. While Facebook ads are published on the social media site, the Facebook audience network can also be used to reach people who are not using the platform. In the word’s of the social media conglomerate, “Even though these ads aren’t running on Facebook, they take advantage of all things that make Facebook ads great—all the targeting, measurement and the other tools that work so well for our advertisers. Currently, the Audience Network is limited to mobile app install ads, mobile app engagement ads, website conversion ads and website click ads.”
The Bottom Line: Facebook Advertisements Can Improve Your Mobile Marketing Reach
The beauty of Facebook advertisements is that they are designed to help you get closer to your ideal consumer. With over 1.65 Billion people connected via Facebook, isn’t it time that your mobile strategy was taken to the next level? Implement any of the above modern strategies and begin targeting customers on a platform where they spend the majority of their time browsing and interacting with businesses and other consumers. Make 2016 the year that your mobile marketing strategy takes off with Facebook ads.
Guest blogger, Sophorn Chhay, is the marketing guy at Trumpia, an innovator in two-way SMS/MMS marketing.
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