SEO & Online Marketing

Is Google Wasting Your Digital Advertising Budget?

By Laski Chung

Do you ever feel like you’re wasting your digital advertising budget? Well you likely are and nobody – definitely not Google – will tell you. The perpetrators? Kids! It is a very common scenario in today’s digital society: busy and tired parents offering their children “screen time” for a moment of peace, however short lived. […]

Research | SEO & Online Marketing

Competing in a Mature Industry – Craft Breweries & Micro-Distilleries

By Alexandria Morrison

Craft breweries and micro-distilleries have popped up all over the Greater Edmonton Area in the past few years. Based on recent trends, including larger disposable incomes and a shift in preferences, the “craft” alcohol market is forecast to see consistent growth in 2018-2019. To match increased demand for micro-brewed deliciousness, new players continue to enter […]

SEO & Online Marketing

Google for Jobs: Now in Canada

By Aly Angus

In a recent announcement mid-May, Google has jumped into the recruitment arena in Canada with Google for Jobs. What is Google for Jobs? Google for Jobs is an enhanced job hunting platform that aggregates listings from job boards and job listings on company sites. Google is trying to make the job hunt easier by neatly […]