Events | SEO & Online Marketing

Private Google Partner Event

By Carissa Ng

We’re hosting a free private Google Partner Event about B2B Marketing on September 20th. Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager will be sharing best practices, tools, and strategies to leverage smarter digital advertising efforts.  If you’re looking for ways to adjust your advertising strategy to target customers where they’re spending […]

SEO & Online Marketing

The Buyers’ Path to Conversion

By Carissa Ng

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]

Edmonton | SEO & Online Marketing

How to Change Your Google Profile Photo

By Carissa Ng

There has been a lot of buzz around changing Edmonton’s Google profile photo. Claiming or creating a Google My Business page is essentially the process of submitting your business location to Google, resulting in your business appearing within local search results and within Google Maps. Changing a google profile photo can be a lengthy and complex process but […]

SEO & Online Marketing

What is Google Optimize?

By Adriel Michaud

Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access. Notable features include: Great integration with Google Analytics and Google Tag […]

SEO & Online Marketing

5 Common AdWords Mistakes

By Adriel Michaud

At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]