At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]
Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.
Content & Content Marketing | Marketing Technology | Project Management | SEO & Online Marketing | Social Media Marketing
There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.
Implementing an effective Facebook ad strategy is the key to attracting those elusive mobile consumers. In fact, Google recently reported that consumers spend an average of 15 hours per week researching products and services on their smartphones.
By Victoria Mah
To complement local organic ranking efforts, there are many paid initiatives to support local search engine marketing strategies. Most recently, Google announced 4 tools of interests for retailers.
By Anna Vincent
Google Analytics and AdWords have been completely redesigned and rebuilt, allowing marketers to keep pace with the constantly changing needs of consumers and how they use mobile technology. The changes announced revolved around advertising a “mobile-first world”.