On October 25th, 2019, Google rolled out what they are calling “the biggest leap forward in search in the last five years”. This update aims to help Google understand searches better than ever before and is already affecting roughly 10% of all searches. We’re going to help you understand what exactly this update means and how it might affect your website’s SEO strategy.
Ah, 25, wise enough to know the ropes, curious enough to tie them in new ways. And, over the past year or so, that’s exactly what we’ve done with the formation of two specialized agency brands: Truuve, an automotive marketing team and Haste Post-haste, a branding and creative team. Together, we’re invested in shaking things […]
By Mike Ausford
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
I mean, do you really know them? Not just demographically, but what is driving them, what emotions did they have that led them to you and to use your products or services? Getting To Know Your Customer A business cannot rely on just the best practices to be successful anymore. Consumers have many choices and […]
By Laski Chung
Do you ever feel like you’re wasting your digital advertising budget? Well you likely are and nobody – definitely not Google – will tell you. The perpetrators? Kids! It is a very common scenario in today’s digital society: busy and tired parents offering their children “screen time” for a moment of peace, however short lived. […]
By Aly Angus
Google is testing out a new feature and no ones talking about it! A new local follow link has been spotted at top of local 3-pack searches for branded local searches on mobile devices. Clicking on the follow link results in a popup letting people know that this has been added to their newsfeed. Once […]
Craft breweries and micro-distilleries have popped up all over the Greater Edmonton Area in the past few years. Based on recent trends, including larger disposable incomes and a shift in preferences, the “craft” alcohol market is forecast to see consistent growth in 2018-2019. To match increased demand for micro-brewed deliciousness, new players continue to enter […]
By Aly Angus
In a recent announcement mid-May, Google has jumped into the recruitment arena in Canada with Google for Jobs. What is Google for Jobs? Google for Jobs is an enhanced job hunting platform that aggregates listings from job boards and job listings on company sites. Google is trying to make the job hunt easier by neatly […]
By Meg Timmons
Better late than never? That’s what many digital marketers are probably thinking with the recent, albeit delayed, life-event targeting update released by Google AdWords. This update now brings AdWords into the world of tailoring advertising campaigns based on key milestones customers live through. Social platforms like Facebook and Twitter have long been able to provide […]