Research | SEO & Online Marketing

Competing in a Mature Industry – Craft Breweries & Micro-Distilleries

By Alexandria Morrison

Craft breweries and micro-distilleries have popped up all over the Greater Edmonton Area in the past few years. Based on recent trends, including larger disposable incomes and a shift in preferences, the “craft” alcohol market is forecast to see consistent growth in 2018-2019. To match increased demand for micro-brewed deliciousness, new players continue to enter […]

SEO & Online Marketing

Google for Jobs: Now in Canada

By Aly Angus

In a recent announcement mid-May, Google has jumped into the recruitment arena in Canada with Google for Jobs. What is Google for Jobs? Google for Jobs is an enhanced job hunting platform that aggregates listings from job boards and job listings on company sites. Google is trying to make the job hunt easier by neatly […]

SEO & Online Marketing

Life Events Now in Google AdWords

By Meg Timmons

Better late than never? That’s what many digital marketers are probably thinking with the recent, albeit delayed, life-event targeting update released by Google AdWords. This update now brings AdWords into the world of tailoring advertising campaigns based on key milestones customers live through. Social platforms like Facebook and Twitter have long been able to provide […]

Events | News | SEO & Online Marketing

Google Partner Event

By Steffanie Vaugeois

We’ve got another private Google Partner Event coming your way on Wednesday, May 2 here at Top Draw. Topic: How to Organically Optimize your Google My Business Listing We’ll take a workshop approach and cover: -The Key Factors of Local SEO – How to optimize a Google My Business listing for the best results – […]

branding | Edmonton | News | SEO & Online Marketing | Social Media Marketing | UX Design | Web Design

Marketing in the Alberta Cannabis Industry

By Alexandria Morrison

Marijuana legalization comes into effect this summer, and with strict laws and regulations around marketing and advertising – many retailers and distributors have quite the challenge ahead of them. Alberta is set to launch up to 250 cannabis retailers once legalization is finalized, and a single company cannot own more than 15% of the total […]

Events | SEO & Online Marketing

Private Google Partner Event

By Carissa Ng

We’re hosting a free private Google Partner Event about B2B Marketing on September 20th. Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager will be sharing best practices, tools, and strategies to leverage smarter digital advertising efforts.  If you’re looking for ways to adjust your advertising strategy to target customers where they’re spending […]

SEO & Online Marketing

The Buyers’ Path to Conversion

By Carissa Ng

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]