Research | User Experience

What Are Personas and Why You Need Them

By Carissa Ng

Personas are fictional representations of your users/customers that lay the foundation for understanding users as people. They represent relevant behavior patterns and visualize customer research in context of your business. By talking to real people, personas are documents that can be a helpful framework used to make business decisions that replace assumptions about what people […]

Research | User Experience

Usability Testing 101

By Carissa Ng

Improving your user experience starts with user research. Understand user motivations and reactions to using your product through usability testing. I covered a few reasons as to why you should consider user experience research for your website. User testing can play an important role in understanding and improving the way users interact with your product. […]