Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
At Top Draw, we’re always curious about what other people in our industry are doing. Local Edmonton online media personality, Nicola Doherty, is one of these people who we have been dying to learn more about. Recently, Nicola sat down with our Social Media Strategist, Beverley Theresa, to chat current projects, social networking, and must-have tools […]
Over the past year, we’ve had some time to get our hands dirty with using Google Tag Manager (GTM) and we’re ready to dive deeper into how we’ve evolved with using it as a marketing tool.
Content & Content Marketing | Marketing Technology | News | SEO & Online Marketing | Web Design | Web Dev
By Andie Smith
Together, the developers of SEC and Top Draw were able to turn several tools into one tidy and friendly website that will delight customers, tenants and anyone seeking a new online experience with the shops at South Edmonton Common.
By Cindy Joly
To think, just a few years ago, content strategy wasn’t even a part of our vocabulary! Now, it’s the first critical step in almost every website we develop. In case you’re new to this term, at Top Draw, content strategy is the process of planning, developing and managing online content that is focused on creating the best possible user experience.
In my opinion, the most insightful thing you can get out of Analytics is where your best traffic comes from. It arms you with the knowledge you need to optimize where you spend your marketing time and money. A basic goal oriented dashboard can help show where you’re making headroads and ground heady campaigns that aren’t getting any real traction. They can also be used to stave off the head honchos who want to pour more money into a losing strategy. Nothing cuts through BS like a pie chart. If you have active banner or other advertising campaigns on 3rd party websites, the “referring website performance” widget will be very interesting to you, because it compares apples to apples goal performance as well as visitors.
For those of you who have a substantial amount of mobile traffic, separating out mobile can help provide design feedback into what your mobile responsive website should display for mobile visitors, and where mobile considerations aren’t being used by the desktop crowd. First things first, do you get a lot of mobile traffic? To check, […]
Authority Building | Content & Content Marketing | Marketing Technology | News | SEO & Online Marketing
UPDATE: Google has recently added the option to contact them for Google Local support (even in Canada!). If you’ve gone through these steps and are still having problems, click here and then click the red contact us button in the top right. Then click call us, and follow the steps. Google made some big changes to their […]
One of the coolest parts of Google Analytics is the Organic report. In this report, you can see the real queries that visitors used to get to your website. This data is, unfortunately, being pulled away more and more, but it’s still valuable to determine relatively how much search traffic is coming from keyphrases that […]