With an estimated 9.55 million total daily users for Pokemon Go (and that’s in the US alone) and 40% of downloaders older than 25 years old, how can marketers and businesses capture the attention of these pocket monster hunters?
With the immediate, hyper local nature of mobile, text messaging could be the answer to reaching your target market.
Content & Content Marketing | Marketing Technology | Project Management | SEO & Online Marketing | Social Media Marketing
There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
By Victoria Mah
To complement local organic ranking efforts, there are many paid initiatives to support local search engine marketing strategies. Most recently, Google announced 4 tools of interests for retailers.
By Anna Vincent
Google Analytics and AdWords have been completely redesigned and rebuilt, allowing marketers to keep pace with the constantly changing needs of consumers and how they use mobile technology. The changes announced revolved around advertising a “mobile-first world”.
Content & Content Marketing | Marketing Technology | SEO & Online Marketing | Social Media Marketing
So the question is: should marketers and brands continue to spend time and effort sharing content and being active on Google+, or should they focus on other channels such as Facebook, Twitter and This?
By Andie Smith
Digital marketers today can measure and track the success of ad campaigns online, but what about offline/on-foot traffic? Enter Attribution by Foursquare. Find out what could be the next big thing for online marketing.
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
At Top Draw, we’re always curious about what other people in our industry are doing. Local Edmonton online media personality, Nicola Doherty, is one of these people who we have been dying to learn more about. Recently, Nicola sat down with our Social Media Strategist, Beverley Theresa, to chat current projects, social networking, and must-have tools […]