SEO & Online Marketing

A Tribute to Dana Lookadoo

By Melanie Nathan

Today is a sad day. The Top Draw SEO family, and the entire SEO community, is mourning the loss of one of the kindest and brightest shining stars in our industry, Dana Lookadoo. Dana started focusing on SEO in 2003, and, due to her caring nature and warm personality, she quickly became one of the industries […]

Authority Building

What Google Certified Link Building Might Look Like

By Melanie Nathan

As a link builder, it has always pained me a little to see Google lavish such love and appreciation upon PPC (pay-per-click) service providers. Imagine if, as a link builder, you had a document from Google that certified that you ‘know your stuff’ when it comes to getting links. Awesome, right?! Now imagine how helpful […]

Events | News | Presentations | SEO & Online Marketing

We Hosted a Google Partner Connect Event

By Melanie Nathan

We’re super proud of our PPC expert, Ameet, for setting up and hosting a successful Google Partner’s event at Top Draw headquarters yesterday morning! Almost 20 information hungry people came out to watch a webinar about all the cool things that Google can do to help them make their business a success. They learned about keywords, ad targeting, online competition and so much more.

Authority Building | SEO & Online Marketing

Link Building as a Freelance Writer

By Melanie Nathan

As a link builder, I’m constantly looking for sites I can utilize to get links for my clients. There are no shortage of directories, blogs and resource lists to target, but when it comes to domains with lots of authority, these are much harder to nail down.

One way I get around this is by signing up to be a freelance writer for big, popular sites. By doing this, I get to not only score a few links for my clients here and there, but I also get to increase my online authority by writing about the things I know and love!

Authority Building | SEO & Online Marketing

Five Tips for Successful Link Building

By Melanie Nathan

So you own a website and you know you’re supposed to get other sites to link to it in order to get Google to trust you. Awesome! You’re already leaps and bounds ahead of most website owners. Depending on your game plan though, authority building can either be a very rewarding or a very frustrating experience. Having been a link builder for the majority of my SEO career, I’ve been at both ends of that spectrum.