SEO & Online Marketing

Writing Web Copy that Works

By Cindy Joly

Great web design makes an immediate first impression, but it’s your content that grabs attention. And you literally have seconds to make an impact, or they will head right back to their search results. So how do you convince prospects that your site is worthy of their valuable time? You make a connection – quickly.

SEO & Online Marketing

To Blog or Not To Blog – That is a Relevant Question!

By Cindy Joly

“Oh, and we need a blog”.  That has become a standard request as we review requirements for new websites. And it’s often in that very context – one of the last components to be identified. While many forward-thinking companies suggest that they “need a blog”, few have actually formalized a plan, selected a designated writer(s) […]