Web Design

Writing for the Web Infographic

By Cindy Joly

At last count, I’ve churned out copy for over 100 websites. Ten years ago, the SEO experts recommended 500 – 750 words per page to make “SEO copywriting” effective. Believe me, it was as painful to artfully weave all those keywords into the content as it was to read each mini-novel! I’m SO glad that […]

Edmonton

Art on the Block is Fast Approaching

By Cindy Joly

At Top Draw, we are fortunate to meet awesome folks who are not only great at what they do, they help make Edmonton a fantastic place to work and live. Two of those clients are Carolyn Patton and Oksana Gowin, whom we worked with while developing websites for ATB Investor Services and the Art Gallery […]

News

Helping Spread the Word about Cancer Treatment Breakthroughs in Alberta

By Cindy Joly

World Leader in Cancer Research Over the past 2 decades, Alberta has gone from being a non-starter in prostate cancer to a potential world-leader, thanks to revolutionary work being done right here in Edmonton. Trained in the development of nanoparticles, which are used medically for drug delivery and imaging, Dr. John Lewis and his research […]

Edmonton | News

JCI Edmonton Christmas Hamper Program

By Cindy Joly

‘Tis the season for helping those in need, and supporting the Junior Chamber International Christmas Hamper Program is a fantastic way to do just that! The goal for this year’s campaign is to provide food hampers and gifts for over 200 local families.

News

Information Architecture – The Start of a Great User Experience

By Cindy Joly

I recently attended a networking event where I introduced myself as a Content Strategist. Apparently amused by my job title, my new acquaintance asked, “And just what does a Content Strategist do?” I explained that my role in any new web project is to thoroughly research and analyze the client, their industry and their customers […]

News

The End of an Era

By Cindy Joly

Last week marked the end of an era at Top Draw…our beloved(?) computer logo was taken down from the front of our office building. This icon (in every sense of the word…) was a spin-off from Ken’s very first logo that he designed when he founded Top Draw in 1993.