Research | User Experience

What Are Personas and Why You Need Them

By Carissa Ng

Personas are fictional representations of your users/customers that lay the foundation for understanding users as people. They represent relevant behavior patterns and visualize customer research in context of your business. By talking to real people, personas are documents that can be a helpful framework used to make business decisions that replace assumptions about what people […]

Research | User Experience

Usability Testing 101

By Carissa Ng

Improving your user experience starts with user research. Understand user motivations and reactions to using your product through usability testing. I covered a few reasons as to why you should consider user experience research for your website. User testing can play an important role in understanding and improving the way users interact with your product. […]

Events

Google Partner B2B Marketing Event Highlights

By Carissa Ng

Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager shared best practices, tools, and strategies to leverage smarter digital advertising efforts at our Google Partner Event on September 20th.  Here are the main highlights from the event: The majority of decision makers will be millennials & Gen Z by 2020 B2B customers […]

User Experience

How To Solve Your Biggest Problems With a Journey Map

By Carissa Ng

  At the heart of every business is its customers. When businesses align their entire organization around its customers, they’re able to create exceptional and delightful experiences. As new technologies become more prevalent in customers’ day-to-day lives, interactions now also occur in more channels and platforms. This increases not only the opportunities, but also the […]

Events

Top Draw at UX Camp

By Carissa Ng

A few of us are heading to UX Camp on October 20th and 21st to provide actionable tips, tools, techniques around creating great user experiences: Katherine will show you how to leverage digital channels and user centred research to improve user experience. She will cover several tools and techniques to gather and validate user feedback in […]

Events | SEO & Online Marketing

Private Google Partner Event

By Carissa Ng

We’re hosting a free private Google Partner Event about B2B Marketing on September 20th. Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager will be sharing best practices, tools, and strategies to leverage smarter digital advertising efforts.  If you’re looking for ways to adjust your advertising strategy to target customers where they’re spending […]

SEO & Online Marketing

The Buyers’ Path to Conversion

By Carissa Ng

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]

Agency Work Life

Annual Agency Beer Olympics

By Carissa Ng

We partnered with the Advertising Club of Edmonton for Edmonton’s first Agency Beer Olympics. Top Draw winners “No Pong Intended” chose Alberta Cancer Foundation as the charity of their choice for the event’s $500 donation. Big shout out to Yellowhead Beer for sponsoring the delicious beer and thanks to everyone that attended the event (and participating in […]