Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access. Notable features include: Great integration with Google Analytics and Google Tag […]
How to Get a Job in Digital Marketing was presented Feb 2, 2017 at the NAIT IT Connections event by Adriel Michaud. Don’t forget to check out the accompanying blog post.
At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]
Presentation Deck: Shooting YouTube Videos on a Shoestring Budget presented by Adriel Michaud at iMedia 2016.
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.