Between working “in house” or at an agency, agencies generally offer a faster rate of learning and a greater variety of work.
How to Get a Job in Digital Marketing was presented Feb 2, 2017 at the NAIT IT Connections event by Adriel Michaud. Don’t forget to check out the accompanying blog post.
At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]
Presentation Deck: Shooting YouTube Videos on a Shoestring Budget presented by Adriel Michaud at iMedia 2016.
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
Advertising is a funny game. In the past, it was pretty straightforward: call up your local bus bench, billboard, TV, or Radio Account Manager, ask them for rates, sign a contract and you’re good to go. What has really changed with online is the capacity to report and track results with a finer degree of success, and the ability to customize delivery and messaging programmatically. So, what do we mean by programmatic, actually?