News

Top Draw: New and Improved!

By Adriel Michaud

With an early entry into digital, Top Draw has always developed impactful marketing for our clients. Recently, we’ve made substantial strides building a culture and workplace that attracts the most talented digital marketing experts in the region. That culture focus has reaped benefits for us and our clients. When we see the drastic improvements we’ve […]

SEO & Online Marketing

What is Google Optimize?

By Adriel Michaud

Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access. Notable features include: Great integration with Google Analytics and Google Tag […]

SEO & Online Marketing

5 Common AdWords Mistakes

By Adriel Michaud

At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]