At Top Draw, we are fortunate to meet awesome folks who are not only great at what they do, they help make Edmonton a fantastic place to work and live. Two of those clients are Carolyn Patton and Oksana Gowin, whom we worked with while developing websites for ATB Investor Services and the Art Gallery of Alberta. Staunch supporters of the arts scene (as well as many other great causes) in Edmonton, these ladies recently asked us to lend our expertise in helping promote a special event of the AGA – Art on the Block. And we just couldn’t say no!
Art on the Block, celebrating its 15th anniversary, is the AGA’s largest fundraiser of the year. It’s an evening of mingling, entertainment and gourmet goodies that offers guests the opportunity to own an incredible piece of art by a recognized Canadian artist. Proceeds from this social mixer and auction support the AGA’s youth education programs and exhibitions.
Since Art on the Block is an annual event, we invested the time to develop a framework that would serve the AGA for years to come. The site is built in WordPress and features an online gallery to showcase the artists and their work. The content management system makes it easy to edit content and add images; and if and when organizers would like to update the design, changing the site “theme” will give this online marketing tool an entirely fresh face. We also enjoyed the coding challenge of the card-flipping functionality, a fun component that adds interactivity to the site. Our hats off to DDB, another event sponsor, who came up with the artwork for this animated card feature!