Events

Get Your Digital Marketing Strategy into Shape

By Carissa Ng

Looking for ways to improve your current digital strategy? Attend Digital North’s Bootcamp invitation-only workshop on August 9th at 4:30 pm to sharpen your digital toolkit with tips from Seen and Heard in Edmonton’s Karen Unland. She will be sharing the lessons she’s learned about the power of paying attention, drawing on the experience of […]

Edmonton | Events | News

Interested in Learning About User Experience?

By Carissa Ng

Not sure about the whole user experience thing? Don’t worry, it’s not just for “technical” people. On September 26 – October 7, 2016, Top Draw welcomes the very notable User Experience agency, Akendi, from Toronto! We are opening up our office to those interested in earning an accredited User Experience Specialist Certificate or taking individual […]

SEO & Online Marketing

Why you need both SEO and PPC

By Laura Tailleur

Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.