Top Draw Blog

Sharing expertise, tips of the trade, site launches and other news about all things web – and all things Top Draw. Visit often. We have lots to say.

Managing Multiple Sites? This Tool Makes It Easy

One Source: A Network of Sites One of the coolest features of WordPress is the built-in ability to create a network of individual websites from a single install of the software. While not necessary for every site, it is perfect for things like blog networks (WordPress.com is a multisite), companies with multiple divisions that need […]

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7 Ways to Unleash Your Inner Geek

Today, being called a geek is like wearing a badge of honour, it’s something to be proud of because it says you have a passion for something, and passion leads to great things. For those who find it challenging, here are my top 7 ways to unleash the geek.

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Why Sketch 3 Is Better Than Photoshop

Although I doubt designers — web designers, more specifically— will ever abandon Photoshop altogether, there are those of us, like those here at Top Draw, who have been feeling a bit smothered by Photoshop’s less than web-friendly capabilities. Allow us to introduce you to Sketch 3, by Bohemian Coding.

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Find Your Way in South Edmonton Common

South Edmonton Common—Canada’s largest retail power centre—has launched its new website with a modern, colour-rich design and easy navigation tailored to simplify the shopping experience. The top minds at South Edmonton Common wanted everything the retail powerhouse has to offer readily available at anyone’s fingertips. Through close collaboration with Top Draw, the project focused on improving […]

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3/4 of Us Get Content Marketing Wrong. Here’s why.

B2B customers and prospects are seeking valuable content and solutions that can help them move forward, and we have to consider customer expectations as we market. I’ve put together a cheat sheet that will help you navigate how to generate stellar online messages that will effectively reach your prospects—without alienating them.

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Email Marketing: Why It’s Better Than EVER.

If you’re a marketer or business owner, then you know the importance of engaging with your audience, and you probably hold your client email list in close quarters for those special-only messages. However, holding back from frequently emailing your customers is actually doing more harm than good.

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We launched Cormode & Dickson’s new website!

Cormode & Dickson is a commercial construction business that’s been in the game since 1962. They handle and coordinate any prefab steel or custom building projects throughout Canada, with offices in Alberta, BC, Saskatchewan, and the Yukon. When they came to us wanting their website revamped, we had their simple yet powerful mission statement in mind: “Make every customer a repeat customer.”

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Tweaking WordPress Defaults

WordPress is one of the most popular website platforms on the Internet, and is the platform of choice for most of our clients. One of the great things about WordPress is its flexibility and customizability. There are a lot of ways to modify WordPress—typically through plugins or theme functions.

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