Top Draw Blog

Sharing expertise, tips of the trade, site launches and other news about all things web – and all things Top Draw. Visit often. We have lots to say.

Find Your Way in South Edmonton Common

South Edmonton Common—Canada’s largest retail power centre—has launched its new website with a modern, colour-rich design and easy navigation tailored to simplify the shopping experience. The top minds at South Edmonton Common wanted everything the retail powerhouse has to offer readily available at anyone’s fingertips. Through close collaboration with Top Draw, the project focused on improving […]

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3/4 of Us Get Content Marketing Wrong. Here’s why.

B2B customers and prospects are seeking valuable content and solutions that can help them move forward, and we have to consider customer expectations as we market. I’ve put together a cheat sheet that will help you navigate how to generate stellar online messages that will effectively reach your prospects—without alienating them.

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Email Marketing: Why It’s Better Than EVER.

If you’re a marketer or business owner, then you know the importance of engaging with your audience, and you probably hold your client email list in close quarters for those special-only messages. However, holding back from frequently emailing your customers is actually doing more harm than good.

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We launched Cormode & Dickson’s new website!

Cormode & Dickson is a commercial construction business that’s been in the game since 1962. They handle and coordinate any prefab steel or custom building projects throughout Canada, with offices in Alberta, BC, Saskatchewan, and the Yukon. When they came to us wanting their website revamped, we had their simple yet powerful mission statement in mind: “Make every customer a repeat customer.”

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Tweaking WordPress Defaults

WordPress is one of the most popular website platforms on the Internet, and is the platform of choice for most of our clients. One of the great things about WordPress is its flexibility and customizability. There are a lot of ways to modify WordPress—typically through plugins or theme functions.

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What Google Certified Link Building Might Look Like

As a link builder, it has always pained me a little to see Google lavish such love and appreciation upon PPC (pay-per-click) service providers. Imagine if, as a link builder, you had a document from Google that certified that you ‘know your stuff’ when it comes to getting links. Awesome, right?! Now imagine how helpful […]

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Danatec Website Wins Hermes Platinum Creative Award 2015

It’s always fantastic to hear positive feedback from a client after their website leaves the Top Draw nest and launches into the Internet universe. It’s especially fantastic to learn that said website earns winning attention and is awarded for looking so dang good. That’s exactly what happened with Danatec.

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