Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.
With an estimated 9.55 million total daily users for Pokemon Go (and that’s in the US alone) and 40% of downloaders older than 25 years old, how can marketers and businesses capture the attention of these pocket monster hunters?
By Carissa Ng
Not sure about the whole user experience thing? Don’t worry, it’s not just for “technical” people. On September 26 – October 7, 2016, Top Draw welcomes the very notable User Experience agency, Akendi, from Toronto! We are opening up our office to those interested in earning an accredited User Experience Specialist Certificate or taking individual […]
With the immediate, hyper local nature of mobile, text messaging could be the answer to reaching your target market.
Content & Content Marketing | Marketing Technology | Project Management | SEO & Online Marketing | Social Media Marketing
There are many factors that must be considered when devising a digital strategy that works for your business, its audience and your budget, and whilst marketers follow certain blueprints, if created and implemented correctly, no two digital strategies should be the same.
Search engine optimization and pay per click (aka paid advertising) are two peas in a pod – ride or die homies. Each of these marketing channels have characteristics that make them different, but they also complement each other and build each other up which is why you should always include both in your online marketing strategy.
Implementing an effective Facebook ad strategy is the key to attracting those elusive mobile consumers. In fact, Google recently reported that consumers spend an average of 15 hours per week researching products and services on their smartphones.