South Edmonton Common—Canada’s largest retail power centre—has launched its new website with a modern, colour-rich design and easy navigation tailored to simplify the shopping experience. The top minds at South Edmonton Common wanted everything the retail powerhouse has to offer readily available at anyone’s fingertips. Through close collaboration with Top Draw, the project focused on improving […]
B2B customers and prospects are seeking valuable content and solutions that can help them move forward, and we have to consider customer expectations as we market. I’ve put together a cheat sheet that will help you navigate how to generate stellar online messages that will effectively reach your prospects—without alienating them.
If you’re a marketer or business owner, then you know the importance of engaging with your audience, and you probably hold your client email list in close quarters for those special-only messages. However, holding back from frequently emailing your customers is actually doing more harm than good.
We’re thrilled to welcome two new project managers to our growing team. Please say hello to Katherine Duffy and Alexandria Morrison!
Cormode & Dickson is a commercial construction business that’s been in the game since 1962. They handle and coordinate any prefab steel or custom building projects throughout Canada, with offices in Alberta, BC, Saskatchewan, and the Yukon. When they came to us wanting their website revamped, we had their simple yet powerful mission statement in mind: “Make every customer a repeat customer.”
WordPress is one of the most popular website platforms on the Internet, and is the platform of choice for most of our clients. One of the great things about WordPress is its flexibility and customizability. There are a lot of ways to modify WordPress—typically through plugins or theme functions.
As a link builder, it has always pained me a little to see Google lavish such love and appreciation upon PPC (pay-per-click) service providers. Imagine if, as a link builder, you had a document from Google that certified that you ‘know your stuff’ when it comes to getting links. Awesome, right?! Now imagine how helpful […]
It’s always fantastic to hear positive feedback from a client after their website leaves the Top Draw nest and launches into the Internet universe. It’s especially fantastic to learn that said website earns winning attention and is awarded for looking so dang good. That’s exactly what happened with Danatec.
Nothing is safe online. Not even Google. Anyone who checks their Analytics regularly has probably noticed the annoying referrer spam: websites that aren’t actually sending visitors to your website, but instead trigger fake pageviews that pretend their website is a great source of traffic. In many cases, they’re bots trying to get you to visit their website […]
Top Draw invites you to break bread with Google on May 14, 2015 as we host Breakfast with Google — a free public event for anyone wanting to discover the best practices for meeting your online business goals.