From the Blog

Do You Know Who Your Customers Are?

I mean, do you really know them? Not just demographically, but what is driving them, what emotions did they have that led them to you and to use your products or services? Getting To Know Your Customer A business cannot rely on just the best practices to be successful anymore. Consumers have many choices and […]

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Is Google Wasting Your Digital Advertising Budget?

Do you ever feel like you’re wasting your digital advertising budget? Well you likely are and nobody – definitely not Google – will tell you. The perpetrators? Kids! It is a very common scenario in today’s digital society: busy and tired parents offering their children “screen time” for a moment of peace, however short lived. […]

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