The easier it is to navigate, the easier it is for visitors to find what they’re looking for. Our usability experts can help you achieve these goals.

Web Usability – How Effective is Your Website?

Website usability refers to how easy it is for visitors to find information, how quickly they accomplish desired tasks, how many errors they make, as well as other key aspects of user experience. Usability also encompasses the functionality of your site. Does it allow users to do what they came for? And just as important, does it accomplish your goals for the site?

As usability consultants, we thoroughly research your industry and work with you to create a design that works for you and for your prospects. Our goal is to ensure that your site’s interface resonates with your target audience and is easily understood and navigated.

Good Usability Means Higher Conversions and Leads

Our highly skilled team integrates usability principles into the creative planning and design process. Backed by industry best practices and proven results, our websites get higher conversions/leads. Allow us to perform a site audit on your current website and provide recommendations based on visual communication theory and detailed analysis.

Some of our industry tools include:

• Task analysis and workflow diagrams
• User profiling
• Wireframing and rapid prototyping
• Simulated eye-tracking
• User testing and use-case scenarios
• Screencasting to record visitor journeys
• Heat-mapping and mouse tracking

Through our consultative process, you will come to realize the importance of web content and how presentation and layout can make it relevant (or irrelevant) to your targeted users. You will also gain insight into how our designers and developers make decisions with regards to functionality and site structure.

Contact us today to learn more about web usability and what our expertise can do for your website.